When to Adopt a Social Media Approval Workflow

Global partnership enables...

When to Adopt a Social Media Approval Workflow

April 25, 2016

[et_pb_section bb_built="1" admin_label="section"][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]

How do they type so fast? How long has it been? Who decided on THAT movie?

These are just a few of the thoughts that run through my head after I leave my phone alone for 5 minutes, and return to a group message inbox of 150 unread messages. Are all of these messages of vital importance? No - but that doesn't mean I don't want to read them. Especially when my weekend plans have already been set in place without my knowledge, let alone my opinion.[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_alignment="left"]The same applies to social media approval and planning when it comes to creating content. People are busy, time flies by, and all of a sudden you realize you've allowed a social post to publish that may not represent a brand in the best way. But how do you know if you need a social media approval workflow?[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_image src="https://heyorca.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-21-at-7.46.36-PM.png" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" alt="social media approval meme" title_text="social media approvals meme" /][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="P" background_layout="light" text_text_color="#333333" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_alignment="left"]In the grand scheme of things, the use of a social media approval workflow is dependent on the size of the business. Smaller, boutique retailers, for example, shouldn't worry about getting content approved. Their concern should simply be publishing content and making themselves noticed among the noise. Larger agencies that need to collaborate with a large number of clients effectively are another story.What about larger corporations that have millions of followers and fans on social media channels? They would benefit from having content approved or reviewed. Everybody can make mistakes, but no company is immune from screenshots, retweets, or shares. No matter how fast you delete a post.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" padding_mobile="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="H2" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]

When to use a Social Media Approval Workflow

[/et_pb_text][et_pb_text admin_label="H4" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]

1. Agency and Client Relationship

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left" _builder_version="3.0.80"]As an agency, you create campaigns for any sort of company under the sun. So what if you create campaigns for a company that distributes medical supplies? Now, I'm not sure about what program you did, but I know that my degree in Business doesn't cover medical instruments and supplies, or how they're used. By combining a client's industry and product expertise and your marketing skills when reviewing content, you'll be able to create content that is factually correct, and stay true to the voice of the brand. Promoting a collaborative professional relationship as well as being transparent will also drive higher customer satisfaction. After all, the best agency - client relationship is collaborative in nature![/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left" _builder_version="3.0.80"]

2. Strategizing Campaigns

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left" _builder_version="3.0.80"]A campaign could have any sort of goal - increasing sales, promoting online visibility, or customer engagement, just to name a few. It is important to have the creative team and copywriting team on the same page. We all know thatthe perfect creative and copywriting team can make particular content stand out.Simply adding a project manager canhelp toensure that all that great content reflects an overall, cohesive strategy.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="H4" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]

3. Getting Your Facts Straight

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]When releasing statements or news via social media, sometimes it can require confirmation from a legal or PR team. Take press conferences of special announcements for instance. This is an example of when approvals would be critical, ensuring that everyone who needs to be involved can sign off and approve social posts - also that the posts are completely accurate.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="H4" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]

4. Risk Mitigation

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left" _builder_version="3.0.80"]Whenever world events or news breaks, social media starts buzzing with the latest information, updates, and messages of support to anyone affected. It's times like these that being able to voice your brand's messages of hope or concerns and putting less relevant social posts on hold is important. Continuing to publish posts regarding products or campaigns may not be considered appropriate when everyone on social media has their attention directed to a world event.[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left" _builder_version="3.0.80"]

When a Social Media Approval Workflow isn't Necessary

1. Time Sensitive Posts

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left" _builder_version="3.0.80"]Agencies have to be on top of is the latest development in the world of marketing and technology and create and share content to reflect that! A simple status or quick blog, using relevant and trending hashtags, is sure to get traction on social media sites without needing approval. When trending and important news breaks, timing is everything. Agencies can also leverage accurate and up to date content surrounding breaking industry news to promote themselves as thought leaders.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="H4" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]

2. Engaging with Customers

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_text_color="#333333" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_alignment="left"]The whole point of social media is to interact with each other in an unfiltered, genuine way. This is one of the reasons why Mark Zuckerberg noted Live video and streaming has become so popular! Customers are a lot more likely to engage and respond to companies who use social media as a way to humanize their brand or show their brand persona - that means retweeting, sharing, liking, and live streaming. So for quick interactions with customers, it's a lot better to be quick and personal than waiting for a retweet to be approved.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]

Although there are situations when social media approvals are critical, an extra set of eyes to look over content is always helpful. Would you consider adopting a social media approval workflow?

Here at HeyOrca, we make social media approvals and planning seamless.

Want to learn how?

[/et_pb_text][et_pb_button button_url="https://heyorca.com/social-media-planning/team-collaboration-approval/" url_new_window="off" button_text="Social Media Planning and Approvals with HeyOrca" button_alignment="center" background_layout="light" custom_button="off" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0" /][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.0.72" background_repeat_1="no-repeat" background_repeat_2="no-repeat" background_repeat_3="no-repeat"][et_pb_column type="1_3"][/et_pb_column][et_pb_column type="1_3"][et_pb_text _builder_version="3.0.72" background_layout="light" text_orientation="left" border_style="solid" module_alignment="left"]

Sharing is caring!

[Sassy_Social_Share][/et_pb_text][/et_pb_column][et_pb_column type="1_3"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" admin_label="section" transparent_background="off" parallax_method="off" custom_padding_tablet="50px|0|50px|0" custom_padding_last_edited="off|tablet" _builder_version="3.0.80" disabled="off" disabled_on="off|off|off" background_color="#ffffff" custom_margin="0px|||" custom_padding="0px|||" global_module="6738"][et_pb_row global_parent="6738" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" background_color="#f9f9f9" custom_margin="0px||0px|" custom_padding="0px||0px|" padding_top_1="0px" padding_bottom_1="0px"][et_pb_column type="4_4"][et_pb_cta global_parent="6738" title="Imagine social media approvals without spreadsheets" button_url="http://try.heyorca.com/request-a-demo/" url_new_window="off" button_text="Schedule a Demo" use_background_color="on" background_color="rgba(255,255,255,0)" background_layout="light" border_style="solid" custom_button="on" button_icon_placement="right" button_letter_spacing_hover="0" disabled="off" disabled_on="off|off|off" _builder_version="3.0.80" button_alignment="center" button_text_color="#ffffff" button_bg_color="#31c778" button_border_color="#31c778" button_text_color_hover="#ffffff" button_bg_color_hover="#00c65c" button_border_color_hover="#00c65c" custom_margin="0px|||" custom_padding="0px|||" button_use_icon="off"]

HeyOrca is a social media planner built for social media agencies. Our product centralizes content approval and client management in one place.

[/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row global_parent="6738" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" disabled="on" disabled_on="on|on|on"][et_pb_column type="4_4"][et_pb_text admin_label="Newsletter Subscribe Stripe" global_parent="6738" background_layout="dark" text_orientation="center" border_style="solid" module_class="blog-font" _builder_version="3.0.80"]

Receive future social media and agency-related posts directly to your inbox.

[/et_pb_text][et_pb_code global_parent="6738" _builder_version="3.0.80"]<div id="hsformContainer2"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script><![endif]--><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script><script> hbspt.forms.create({  portalId: '596637', target: '#hsformContainer2', formId: '47463799-6377-48e8-b179-635f156dee3c' });</script></div>[/et_pb_code][et_pb_cta global_parent="6738" title="The Ultimate Social Media Guide for Digital Agencies" button_url="https://try.heyorca.com/ultimate-social-media-guide/" url_new_window="on" button_text="Download now" use_background_color="on" background_color="rgba(255,255,255,0)" background_layout="dark" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="off" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0" module_class="blog-font" disabled="on" disabled_on="on|on|on" _builder_version="3.0.80"]

"In Crossing the Chasm, Geoffrey Moore defines a market as a group of individuals who can reference each other. Put another way, for every market there is a social media community waiting to be born."

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]

When to Adopt a Social Media Approval Workflow

Table of contents

When to use a Social Media Approval Workflow

1. Agency and Client Relationship

Related Article: Check out these ways to solve the problem of collaboration

2. Strategizing Campaigns

3. Getting Your Facts Straight

4. Risk Mitigation

Related Article: How the Audit Trail helps clients and agencies collaborate

When a Social Media Approval Workflow isn't Necessary

1. Time Sensitive Posts

2. Engaging with Customers

Here at HeyOrca, we make social media approvals and planning seamless.

Want to learn how?

Sharing is caring!

Receive future social media and agency-related posts directly to your inbox.

Popular articles

5+ FREE social media tools that belong in every social media manager’s toolkit

5 steps for creating and implementing content pillars that serve your social media community

7 tips to build an engaging LinkedIn post to grow your personal brand

The 13 best holiday marketing campaigns for social media: Post ideas to boost metrics and crush end-of-the-year goals

Close all those tabs

Use HeyOrca to manage your social media content, approvals, and community in one place.

*no card required

Join The Community!

Recommended for you