5+ FREE social media tools that belong in every social media manager’s toolkit

Looking for free social media tools? We get it. Not every brand, agency, or creator has the budget for all the software under the sun. (And even if you do have the budget . . . free is always nice, right?)

We’ve put together a list of 5+ free social media tools that make it easy to create and publish your social media content. Let’s dive in!  

The best free tools for social media managers 

Here are 5 free social media tools you’ll want to check out. 

1. Free social media scheduler: HeyOrca

A dependable social media scheduler is probably THE most important tool you can add to your arsenal as a social media manager. 

You could choose Meta Business Suite; however, Meta’s 30-day scheduling window and limited customer support are notoriously difficult to navigate. (Sorry, Meta. We still love your social networks.) 

If you’re looking for a free social media scheduler, check out HeyOrca’s free plan. Yes, it’s an entirely free plan, not a trial (although we do offer trials too!). 

The HeyOrca Free plan is perfect for managing personal brands, creator accounts, passion projects, and small accounts with minimal post requirements. With HeyOrca Free, you can connect 2 social media profiles and publish 10 posts per month.

HeyOrca Free comes with tons of social media marketing tools already built in, so you don’t have to go searching the seas for additional software. Here are some of the features you’ll get: 

• Canva integration (more on Canva below!)
• Customizable Instagram bio link
• AI caption generator
• Al alt text generator and more!

2. Free graphic design tool: Canva 

It’s no secret: we’ve got big ol’ heart eyes for Canva. You can create pretty much any graphic you want with the tool. Plus, they have a free plan that comes with some really great free design templates. 

Of course, you’ll get more out of Canva with a Pro account. But you can still whip up scroll-stopping social media images with a free Canva account. 

If you feel like you’re missing out on Canva’s well-loved background remover feature (which is only available on paid plans), you can check out remove.bg, a free background remover tool. HeyOrca is not associated with remove.bg, so be sure to do your own research to ensure it meets your organization’s needs and security requirements. 

There are also tons of free stock image websites, like Unsplash, that you can use to source on-brand stock images should your Canva free account not have what you’re looking for.

3. Free short-form video editor: CapCut

CapCut is a video editing app owned by ByteDance, TikTok's parent company. You can unlock CapCut’s advanced features by upgrading to a paid plan. But you can get by with a free plan too! 

Our favourite thing about CapCut is the closed caption tool, which you can use to make your videos more accessible. We also love CapCut’s templates, which can help you jump on those ever-changing video trends. In fact, we’re such big fans of CapCut templates that we gather the top trends and templates for you every single week. 

Prefer editing right in TikTok? But dislike the watermark that appears when you go to download your video? You might be interested in this . . . 

Bonus: Free watermark removers for social media videos

“How do I remove watermarks from my TikTok videos?” We get that question a lot. So we put together a list of free watermark remover tools you can use to zap those watermarks. As always, please practice safe web habits and do your own research before using the tools. HeyOrca has no association with watermark remover tools.  

4. Free GIFs for social media posts: Giphy 

Have you used GIFs on LinkedIn lately? They can be really effective at bumping up your engagement. Check out our favourite tool for sourcing free GIFs, giphy.com. As with any third-party media, use your best judgment when choosing a GIF and be sure to credit the creator. This one’s from FOX TV (via Giphy, of course). 

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5. Free social media caption editor: Hemingway App

Every social media writer needs a dependable editor. But for social media teams of one (and even teams of many), sometimes that editor comes in the form of an app. And there’s nothing wrong with that!

There are a bunch of free AI writing assistants out there, like Grammarly. While we are active Grammarly users, another one we like to use is the Hemingway Editor. This free tool will help you make your social media caption grammatically correct and easier to read. Just pop in your caption copy to peruse instant suggestions. 

Psst! If you use HeyOrca’s free plan, you’ll get even more writing help from our built-in AI caption generator.      

Summary

Alrighty! You’re all set with 5+ free social media tools for freelancers, teams, and agencies. Before you run away to sign up for your HeyOrca Free account, here’s one more free tool you’ll want to know about: our daily social media newsletter, the HeyOrca Brief! 

‍Subscribe for free to receive social media news, trends, and resources every weekday morning.