What’s happening on LinkedIn in 2024: The latest LinkedIn news and platform updates [updated monthly]
2024 has brought us meme-able moments, more Taylor Swift songs than we can count, and TONS of LinkedIn updates. Phew!
If you're a social media manager who juggles content creation, community building, and client coordination, it can be hard to keep up with all the LinkedIn platform changes.
Don't worry! We've gathered all the need-to-know LinkedIn news and updates – so you don't have to scroll for hours to find them. Use these insights and headlines to inform your social media strategy. And come back soon for more (we update this blog post every month!).
For even more social media updates, check out these resources:
- Instagram updates from 2024
- Facebook updates from 2024
- TikTok updates from 2024
- X (Twitter) updates from 2024
- YouTube updates from 2024
- Threads update from 2024
Can't wat for monthly updates? We'll deliver the social media updates right to your inbox when you subscribe to our daily social media newsletter, the HeyOrca Brief.
Now, let's dive into the LinkedIn updates every social media manager needs to know in 2024.
A social media manager’s guide to LinkedIn news in 2024
Here’s what’s happening on LinkedIn this year.
LinkedIn news from October 2024
LinkedIn tests an updated navigation bar
LinkedIn is currently experimenting with a new UI for its navigation bar. The update would place all of the in-app navigation options at the very top of your screen.
LinkedIn's ID confirmation is getting more and more popular
The platform's ID verification feature has now verified 55 million users! Have you used this feature on LinkedIn?
Another puzzle joins LinkedIn's game catalog
It's called Tango. Are you going to try playing it?
LinkedIn's Top Voice badges are going away
LinkedIn will be removing the gold Community Top Voice badge starting on October 8. You may have earned one of these badges for contributing to collaborative articles. If so, your badge will expire after 60 days.
LinkedIn news from September 2024
Top Voice badges are leaving LinkedIn
Starting on October 8, the gold Community Top Voice badge that some users have earned for contributing to collaborative articles will be leaving LinkedIn. Currently have one on your profile? It will expire after 60 days.
LinkedIn allows you to opt out of AI training?
LinkedIn has updated its User Agreement and Privacy Policy to reflect how it will use your data to power its AI features. You now have the option to turn this off.
LinkedIn news from August 2024
In-feed carousels are coming to LinkedIn
LinkedIn has been introducing in-feed carousels that feature video clips. Have you spotted this update in your feed yet?
LinkedIn news from July 2024
Sponsored newsletters launch on LinkedIn
LinkedIn's newsletter feature is growing in popularity, so the platform will now offer sponsored newsletters. This update could help you expand your reach.
LinkedIn news from June 2024
New newsletter tools are available on LinkedIn
You may see a redesign of the UI, updated subscriber notifications, a Microsoft Designer integration to create cover images, and more!
LinkedIn posts will appear smaller (if they have links)
LinkedIn wants to see more original content on the platform. Organic posts with links will now appear smaller in your feed than organic posts without links.
LinkedIn news from May 2024
LinkedIn sees record-level engagement (again)
Microsoft's most recent report shows that LinkedIn sessions grew by 11% with record engagement.
LinkedIn launches 3 games
Well, the rumours were true! LinkedIn has announced that they have launched 3 in-app games, Crossclimb, Pinpoint, and Queens. You can access these games by going to the News module on the homepage.
LinkedIn adds labels to AI-generated content
LinkedIn will now give AI-generated images and videos a label to let the audience know that it was created with AI.
LinkedIn news from April 2024
LinkedIn is testing a Premium Company Page subscription
This subscription would be $99/month and will include AI features for writing content, growing followers, and more.
Influencers to AI bots?
Meta will be enabling Instagram influencers to create their own AI version of themselves. I don't know how I feel about this update. 😅
New shortcut to get to LinkedIn collaborative articles
With collaborative articles gaining so much popularity on the platform, LinkedIn wants to make it easier to contribute. Some accounts may see the "contribute expertise" option that now lives in the post composer.
LinkedIn is testing a dedicated video tab
Dedicated video tabs seem to be the trend right now! Would you scroll through a video tab on LinkedIn?
LinkedIn introduces dynamic UTMs
LinkedIn is introducing dynamic UTMs which will allow users to automatically add UTM options to their campaigns.
LinkedIn's company page messaging launches for all brands
Last June, LinkedIn started to slowly give users access to company page messaging. The feature has now been rolled out to all brands.
LinkedIn news from March 2024
Gaming . . . on LinkedIn? Yep, it may happen
Would you go to LinkedIn to game? LinkedIn is working on adding games to the platform. Apparently they will rank companies based on employees’ scores.
Thought-leader ads are expanding on LinkedIn
Thought-leadership builds trust! With this update, you’ll be able to sponsor content from any member, not just employees.
LinkedIn news from February 2024
New LinkedIn sales resource for B2B
What key habits do all the top sellers have? LinkedIn’s new B2B Sales Playbook will give you all the important data.
No more Creator Mode option on LinkedIn
Don’t worry! Creator Mode is going away, but you’ll still be able to find most of the features associated with it if you dig into your profile options.
Did someone say, “New LinkedIn algorithm changes?”
That post you made 2 months ago could still be popular on LinkedIn, thanks to these algorithm changes. A new "suggested posts" feature is in the works. It will reportedly distribute content to targeted users for months.
LinkedIn news from January 2024
New sponsored post option is on its way to LinkedIn
Want to sponsor articles on LinkedIn? Now you can! This new tool may be a good way to repurpose old articles that performed really well! There’s no shame in repurposing old content.
Bye-bye, lookalike audiences
Yep, lookalike audiences are going to be – poof! – gone as of February 29. How do you feel about this change?
Job seekers get a new LinkedIn feature
On the hunt for a new role? You'll love these new features. LinkedIn just rolled out new job search tools, including categories, job preference highlights, and – this one is pretty interesting – an AI job application assistant. Are you going to check this out?
Summary
You’re all caught up on LinkedIn’s biggest updates from 2024. We update this resource every month, so come back soon for more LinkedIn news. And share it with your agency or team to keep them in the loop!
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