TikTok updates every social media manager needs to know: Here’s how TikTok is changing in 2024 [updated monthly]
TikTok is the fastest-growing social media platform. That means there are a whole bunch of opportunities for social media managers to create community on the app. But it also means there's lots of TikTok news, platform updates, and algorithm changes to keep up with.
But don't sweat it! You don't have to scour the internet for the latest TikTok headlines. Because we do it for you!
In this blog post, we'll cover all the need-to-know TikTok updates from 2024. Bookmark this page because we update it every single month. And while you're add it, go ahead and add these resources to your bookmarks too:
- Instagram updates from 2024
- Facebook updates from 2024
- LinkedIn updates from 2024
- X (Twitter) updates from 2024
Alrighty! Let’s take a look at the biggest TikTok updates from 2024.
The top TikTok headlines from 2024
Here’s a social media manager’s guide to the most recent TikTok updates, sorted by month.
April 2024: TikTok updates
TikTok may introduce AI bots to pitch your products
TikTok may be working on an option that would allow brands to deploy virtual influencers who would sell their products on their behalf through videos and live-streams.
TikTok Notes launches in Canada and Australia
The new Instagram rival app has launched in Canada and Australia. Will this app gain momentum?
TikTok launches an ad campaign to oppose sell-off bill
TikTok has created a $2.1 million TV ad to showcase the benefits that the app provides its US-based users.
US Senate approves TikTok sell-off
The US Senate approved a bill that will force TikTok to be sold into US ownership or . . . be banned entirely. 😥
TikTok to restrict problematic content
TikTok will now temporarily restrict users from the For You feed for repeatedly posting problematic content such as dieting or extreme fitness.
March 2024: TikTok updates
Commercial sounds now include influencer audio
TikTok’s Sounds for Business library now includes influencer audio clips.
Search value will get TikTok creators paid
TikTok’s new monetization structure includes a new metric: search value. It determines whether a creator’s content aligns with what users are searching for on TikTok.
TikTok loves longer content
TikTok‘s Creator Program is now called Creator Rewards. If a creator wants to monetize their content, the video must be longer than 60 seconds.
TikTok is getting a new photo-based app?
Watch out, Instagram! TikTok isn’t just for videos anymore. TiKTok is currently testing a new photo-based app called TikTok Photos.
Will TikTok be able to stay in the US?
If you’re based in the US, you probably already know: lawmakers voted to pass a bill that would force ByteDance to sell TikTok to prevent the app from being banned. Eeeep!
TikTok's introduces another marketing guide
If women are your target audience, check out TikTok’s newest guide! It helps TikTok marketers reach female audiences.
TikTok introduces Creator Search Insights
This new tool is available for TikTok users in select regions. It will tell you what topics users are searching on the app, which you can use to inform your creative strategy!
TikTok makes it easier to post TikTok Stories
The new iOS homescreen widget will take you directly to TikTok Stories.
February 2024: TikTok updates
A new TikTok ads playbook has arrived
Curious about the best way to run ads on TikTok? The app has released a guide to help SMBs with content ideation for attention-grabbing ads.
TikTok says, “Have another guide!”
We love when TikTok releases new guides (they do so fairly frequently!). This guide covers the best ways ways to drive performance on TikTok.
Well, it happened. Universal Music Group music is not on TikTok
The music giant pulled its tracks from TikTok as of February 1. The two companies just could not reach a new agreement on usage rights. (But don’t stress! You can still use sounds from our list of trending audio for Reels and TikTok.)
Some of our fave music tracks are being pulled from TikTok
TikTok and Universal Music Group are stirring the pot! Artists may now be muted simply for having written with Universal-signed artists. We’re going to miss tunes for our faves (*cough* Harry Styles *cough*).
TikTok gets a new search page
Do you use TikTok as a search engine? We definitely do! The app wants users to add a new dedicated search page to your phone’s home screen. Would you do that?
TikTok is trying landscape videos
This is an interesting update! TikTok wants creators to post landscape video content. And they want the videos to be over a minute long. Creators that participate will receive "boosted views" in just 72 hours.
TikTok helps brands get funnier
TikTok releases a guide on how brands can show their funny side on the app. If your brand is looking for ways to be more playful, you’ll want to check this out.
January 2024: TikTok updates
30-minute videos on TikTok? Mhm, it might be a thing now!
TikTok is testing 30-minute uploads. Would you watch a 30-minute TikTok video? Honestly, we might!
TikTok says hello to new text size options for accessibility
We love to see accessibility improvements! TikTok is introducing new text sizes to boost accessibility on the platform.
Make Valentine’s Day special with TikTok’s SMB marketing guide
Wondering how to market a small business on Valentine’s Day? TikTok’s sharing the love with this Valentine’s Day marketing guide for SMBs.
Summary
Whale, there you have it – the latest TikTok updates and platform changes from 2024. We’ll see you back here next month for even more TikTok news. We update this resource every month so you’re always in the loop.
If you’re eager to learn about social media news as soon as it breaks, subscribe to our free daily newsletter, the HeyOrca Brief. We’ll send you breaking social media news and free resources every weekday.
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