What’s happening on LinkedIn in 2024: The latest LinkedIn news and platform updates [updated monthly]
2024 has brought us meme-able moments, more Taylor Swift songs than we can count, and TONS of LinkedIn updates. Phew!
If you're a social media manager who juggles content creation, community building, and client coordination, it can be hard to keep up with all the LinkedIn platform changes.
Don't worry! We've gathered all the need-to-know LinkedIn news and updates – so you don't have to scroll for hours to find them. Use these insights and headlines to inform your social media strategy. And come back soon for more (we update this blog post every month!).
For even more social media updates, check out these resources:
- Instagram updates from 2024
- Facebook updates from 2024
- TikTok updates from 2024
- X (Twitter) updates from 2024
Now, let's dive into the LinkedIn updates every social media manager needs to know in 2024.
A social media manager’s guide to LinkedIn news in 2024
Here’s what’s happening on LinkedIn this year.
LinkedIn news from April 2024
LinkedIn is testing a Premium Company Page subscription
This subscription would be $99/month and will include AI features for writing content, growing followers, and more.
Influencers to AI bots?
Meta will be enabling Instagram influencers to create their own AI version of themselves. I don't know how I feel about this update. 😅
New shortcut to get to LinkedIn collaborative articles
With collaborative articles gaining so much popularity on the platform, LinkedIn wants to make it easier to contribute. Some accounts may see the "contribute expertise" option that now lives in the post composer.
LinkedIn is testing a dedicated video tab
Dedicated video tabs seem to be the trend right now! Would you scroll through a video tab on LinkedIn?
LinkedIn introduces dynamic UTMs
LinkedIn is introducing dynamic UTMs which will allow users to automatically add UTM options to their campaigns.
LinkedIn's company page messaging launches for all brands
Last June, LinkedIn started to slowly give users access to company page messaging. The feature has now been rolled out to all brands.
LinkedIn news from March 2024
Gaming . . . on LinkedIn? Yep, it may happen
Would you go to LinkedIn to game? LinkedIn is working on adding games to the platform. Apparently they will rank companies based on employees’ scores.
Thought-leader ads are expanding on LinkedIn
Thought-leadership builds trust! With this update, you’ll be able to sponsor content from any member, not just employees.
LinkedIn news from February 2024
New LinkedIn sales resource for B2B
What key habits do all the top sellers have? LinkedIn’s new B2B Sales Playbook will give you all the important data.
No more Creator Mode option on LinkedIn
Don’t worry! Creator Mode is going away, but you’ll still be able to find most of the features associated with it if you dig into your profile options.
Did someone say, “New LinkedIn algorithm changes?”
That post you made 2 months ago could still be popular on LinkedIn, thanks to these algorithm changes. A new "suggested posts" feature is in the works. It will reportedly distribute content to targeted users for months.
LinkedIn news from January 2024
New sponsored post option is on its way to LinkedIn
Want to sponsor articles on LinkedIn? Now you can! This new tool may be a good way to repurpose old articles that performed really well! There’s no shame in repurposing old content.
Bye-bye, lookalike audiences
Yep, lookalike audiences are going to be – poof! – gone as of February 29. How do you feel about this change?
Job seekers get a new LinkedIn feature
On the hunt for a new role? You'll love these new features. LinkedIn just rolled out new job search tools, including categories, job preference highlights, and – this one is pretty interesting – an AI job application assistant. Are you going to check this out?
Summary
You’re all caught up on LinkedIn’s biggest updates from 2024. We update this resource every month, so come back soon for more LinkedIn news. And share it with your agency or team to keep them in the loop!
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