Video has been taking the social scene by storm this year, and for good reason! Short-form video content is entertaining, eye-catching, informative and humorous.

Adam Mosseri, the head of Instagram, says that the app will be moving more towards an entertainment and video platform. This statement makes total sense if we look at the success TikTok has had!

If you aren’t totally convinced to start including video into your content strategy, check out the stats below.

When editing within Instagram Reels & TikTok, you may find that the editing tools are limited. This is where a third-party video editing app comes in!

These apps are filled with editing tools that can take your videos to the next level. We tested out a bunch of video editing apps to tell you which ones are our favourites and the features we loved within each one. Let’s get into it!

Third-Party Video Editing Apps for Reels & TikTok

1. CapCut

CapCut video editing app
CapCut video editing app

Compatible with: iPhone & Android

Cost: Free

Features we loved:

  • Plenty of stock videos and music options
  • Video covers
  • You can grab trending audio from TikTok and insert it into your videos (this app is owned by TikTok!)
  • Overlays and animations
  • Their “Short Cut” feature puts your video into templates so the editing is done for you!

2. InShot

InShot video editing app
InShot video editing app

Compatible with: iPhone & Android

Cost: Free

Features we loved:

  • You can add in your own music & voiceovers
  • Trim & split videos
  • Themed & animated stickers
  • Special effects
  • Picture in picture

3. Canva

Canva video editing app
Canva video editing app

Compatible with: iPhone & Android

Cost: Free

Features we loved:

  • So many trendy templates
  • Stock music
  • Splitting & trimming videos
  • Animations & transitions

4. Splice

Splice video editing app
Splice video editing app

Compatible with: iPhone

Cost: Free

Features we loved:

  • Large stock music library
  • Audio mixing & voiceovers
  • Playback speed
  • Customized backgrounds
  • Transitions

5. Quik

Quik video editing app

Compatible with: iPhone & Android

Cost: Free

Features we loved:

  • Auto-sync audio to video
  • Preset themes
  • Royalty-free music
  • Playback speed
  • Emojis & stickers

6. KineMaster

KineMaster video editing app
KineMaster video editing app

Compatible with: iPhone & Android

Cost: Free

Features we loved:

  • High-quality export
  • Multi-track editing
  • Voice changer
  • Animations & filters
  • May be best for YouTube videos

7. FilmoraGo

FilmoraGo video editing app
FilmoraGo video editing app

Compatible with: iPhone & Android

Cost: Free

Features we loved:

  • Picture in picture
  • Rotate, trim & split videos
  • Royalty-free music
  • Playback speed
  • Custom watermark

Now that you have your third-party video editing app, it’s time to start creating! To make your Instagram Reels & TikTok experience even easier, we’ve created a list of trending audio. We update this list each week and add in direct links to the songs and examples of how you can use it. Check it out here!

Have you tried a third-party video editing app you loved but it’s not on our list? Send us an email at alyssa@heyorca.com!

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