Benefits of a Content Planning Tool to Streamline Your Workflow

[et_pb_section bb_built="1" fullwidth="off" specialty="off"][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text background_layout="light" border_style="solid" module_class="blog-font" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_alignment="left"]We all know that in order to have a kick-butt content strategy, you have to establish a solid and supportive foundation from the start. Planning several forms of content among a variety of clients and teams can be stressful especially if you're not naturally the organized type, like myself (take a look at my sock drawer). Creating and planning valuable content can be a lot of work it's imperative that whichever content workflow tool you use makes social media marketing, painless.

What is a content planning tool, and how does it work?

The role of any content planning tool like a scheduler or editorial calendar is to create and organize all of your content in one space. Brownie points for those content planning tools that also publish directly to social media channels. The ability to support content creation across multiple clients and channels especially for cross-platform campaigns is another must for agencies who create content for a variety of brands. I'm a big advocate for calendars because they're so visual. Calendars allow your team to see all of their content and campaigns at a high-level view keeping everything accessible and organized in one eye-shot.

What will be the benefits of a content planning tool to my workflow?

Content planning tools optimize your workflow in a variety of ways. They offer a compact, simplified way of viewing all of your content compared to traditional spreadsheets, which are convoluted and messy. Content planning tools also aid teams in identifying what content has been published, approved, scheduled, or rejected as well as previously published content. Plus, you can plan and create content ahead of time leaving room for other tasks or stakeholder feedback.

How does a content planning tool benefit my team?

Tools that incorporate roles from copywriters all the way to stakeholders promote a supportive and collaborative environment for content creation. Content planning tools also help in assigning tasks for different team members throughout the different stages of the content planning process, as well as monitoring competition of tasks. Some tools also include the ability to comment and leave feedback between team members only further streamlining communication. Content planning tools that directly publish allow team members to schedule content, and that's it no further action needed, and no heavy lifting.

Regardless which content planning tool works best for your team, it will organize your content workflow while simultaneously allocating time for other tasks. And content planning tools can go beyond just social media content, like email campaigns and promotions. Nobody wants to drown in spreadsheets so what's not to love about a content planning tool?[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" background_position="top_left" background_repeat="repeat" background_size="initial" global_module="7010"][et_pb_column type="4_4"][et_pb_text global_parent="7010" background_layout="light" text_orientation="center" use_border_color="off" border_color="#ffffff" border_style="solid"]

Curious to learn more about HeyOrca? Watch our 1-min Demo!

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[Sassy_Social_Share][/et_pb_text][/et_pb_column][et_pb_column type="1_3"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" admin_label="section" transparent_background="off" parallax_method="off" custom_padding_tablet="50px|0|50px|0" custom_padding_last_edited="off|tablet" _builder_version="3.0.80" disabled="off" disabled_on="off|off|off" background_color="#ffffff" custom_margin="0px|||" custom_padding="0px|||" global_module="6738"][et_pb_row global_parent="6738" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" background_color="#f9f9f9" custom_margin="0px||0px|" custom_padding="0px||0px|" padding_top_1="0px" padding_bottom_1="0px"][et_pb_column type="4_4"][et_pb_cta global_parent="6738" title="Imagine social media approvals without spreadsheets" button_url="http://try.heyorca.com/request-a-demo/" url_new_window="off" button_text="Schedule a Demo" use_background_color="on" background_color="rgba(255,255,255,0)" background_layout="light" border_style="solid" custom_button="on" button_icon_placement="right" button_letter_spacing_hover="0" disabled="off" disabled_on="off|off|off" _builder_version="3.0.80" button_alignment="center" button_text_color="#ffffff" button_bg_color="#31c778" button_border_color="#31c778" button_text_color_hover="#ffffff" button_bg_color_hover="#00c65c" button_border_color_hover="#00c65c" custom_margin="0px|||" custom_padding="0px|||" button_use_icon="off"]HeyOrca is a social media planner built for social media agencies. Our product centralizes content approval and client management in one place.[/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row global_parent="6738" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" disabled="on" disabled_on="on|on|on"][et_pb_column type="4_4"][et_pb_text admin_label="Newsletter Subscribe Stripe" global_parent="6738" background_layout="dark" text_orientation="center" border_style="solid" module_class="blog-font" _builder_version="3.0.80"]

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[/et_pb_text][et_pb_code global_parent="6738" _builder_version="3.0.80"]<div id="hsformContainer2"><!-- [et_pb_line_break_holder] --><!--[if lte IE 8]><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script><!-- [et_pb_line_break_holder] --><![endif]--><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --> hbspt.forms.create({ <!-- [et_pb_line_break_holder] --> portalId: '596637',<!-- [et_pb_line_break_holder] --> target: '#hsformContainer2',<!-- [et_pb_line_break_holder] --> formId: '47463799-6377-48e8-b179-635f156dee3c'<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --></script><!-- [et_pb_line_break_holder] --></div>[/et_pb_code][et_pb_cta global_parent="6738" title="The Ultimate Social Media Guide for Digital Agencies" button_url="https://try.heyorca.com/ultimate-social-media-guide/" url_new_window="on" button_text="Download now" use_background_color="on" background_color="rgba(255,255,255,0)" background_layout="dark" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="off" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0" module_class="blog-font" disabled="on" disabled_on="on|on|on" _builder_version="3.0.80"]"In Crossing the Chasm, Geoffrey Moore defines a market as a group of individuals who can reference each other. Put another way, for every market there is a social media community waiting to be born."[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]