Non-Profits
Entrepreneurship for All (EforAll), is a nonprofit organization that helps entrepreneurs launch and scale their businesses.
Leaning on HeyOrca features like multi-calendar support, multi-user permissions, and AI writing tools, Social Media Marketing Manager, Francia, creates evergreen content for EforAll’s corporate brand and easily shares it across 43 social media channels in their organization.
And, all nonprofits at HeyOrca benefit from a 25% discount off monthly plans or 40% off annual plans.
Build a calendar in HeyOrca
Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.
Build a calendar in HeyOrca
Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.
Add copy, photos, and videos
With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.
Add copy, photos, and videos
With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.
Content review
Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.
Content review
Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.
Finalize and copy-to-calendar
If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.
Finalize and copy-to-calendar
If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.
3 Features that Help Francia Take Back Her Day
As a regular HeyOrca user, Francia shared the top three features that help her take back her day:
Copy-to-calendar
This feature allows Francia to efficiently distribute content across EforAll’s 43 social media pages in just a few clicks. She says: “For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times.”
Reports
Francia likes the simplicity of HeyOrca’s reporting feature, which helps her monitor performance and share results. “It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute — very friendly to the eye”, she explained.
AI writing tool
Since Francia wears many hats, she loves HeyOrca’s AI writing tool to avoid writer's block. Francia says: “I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”
Managing Multiple Calendars — All in One Place
Frequently Asked Questions
Does HeyOrca integrate with TikTok?
We sure do! You can use HeyOrca to manage TikTok in addition to Facebook, Instagram, LinkedIn, X (Twitter), Threads, Pinterest, Google Business Profile, and YouTube.
Is HeyOrca a TikTok scheduler?
Yes, we built HeyOrca to help you create TikTok content, schedule your posts, get approval from stakeholders, and report on your TikTok performance all from one place.
Does HeyOrca offer TikTok analytics and reports?
Yes! HeyOrca supports TikTok reports and analytics. Use HeyOrca Standard for in-depth TikTok reports on the most important performance metrics, including top-performing posts, engagement rate, watch time, and more. Or choose HeyOrca Pro for even more reporting capabilities, including Cross-Channel Reports, which compares your TikTok performance to your Facebook, Instagram, X (Twitter), and LinkedIn performance.
Does HeyOrca’s TikTok scheduler have an approval process?
Yep! Our built-in approval workflow is just one of the reasons why social media managers say HeyOrca is the best TikTok scheduler. Once you create your TikTok post in your HeyOrca calendar, you can mark it as “Awaiting Approval.” Then you can send your client or stakeholder a shareable link. With this link, your client or stakeholder can mark your TikTok content as “Approved” or “Rejected.” Plus, they can leave a comment with notes or feedback – without logging in.
Can I add audio and on-screen captions to my TikTok videos in HeyOrca?
No, due to TikTok API limitations, you can’t add audio or on-screen captions to your TikTok videos in HeyOrca. To publish your TikTok video directly from HeyOrca, you should upload a complete TikTok video. Alternatively, you can publish your TikTok via HeyOrca notifications, which will allow you to add your audio and other assets when you manually publish your video.
Does HeyOrca integrate with Threads?
Yes! You can connect your Threads account to HeyOrca to schedule, preview, approve, and publish threads.