Non-Profits

How Francia Plans Content with HeyOrca

With the right tool in hand, Francia uses HeyOrca to streamline creating content for EforAll’s 43 social media pages. She was kind enough to share her process.

1

Build a calendar in HeyOrca

Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.

1

Build a calendar in HeyOrca

Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.

2

Add copy, photos, and videos

With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.

2

Add copy, photos, and videos

With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.

3

Content review

Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.

3

Content review

Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.

4

Finalize and copy-to-calendar

If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.

4

Finalize and copy-to-calendar

If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.

3 Features that Help Francia Take Back Her Day

As a regular HeyOrca user, Francia shared the top three features that help her take back her day: 

Copy-to-calendar

This feature allows Francia to efficiently distribute content across EforAll’s 43 social media pages in just a few clicks. She says: “For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times.”

Reports

Francia likes the simplicity of HeyOrca’s reporting feature, which helps her monitor performance and share results. “It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute — very friendly to the eye”, she explained.

AI writing tool

Since Francia wears many hats, she loves HeyOrca’s AI writing tool to avoid writer's block. Francia says: “I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”

Managing Multiple Calendars — All in One Place 

HeyOrca enables Francia and the EforAll team to efficiently plan content for their 43 social media pages, ensuring a streamlined and manageable process. Optimized for collaboration while still allowing each office to work independently, EforAll’s HeyOrca process aligns perfectly with its needs and social media planning workflow.

Frequently Asked Questions

Is HeyOrca a Threads scheduler?

Yes, HeyOrca is a Threads scheduler for social media teams and agencies. You can also use our social media scheduler to manage Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Google Business Profile, and Pinterest.

Does HeyOrca offer Threads analytics and reports?

Not yet, but we’re always looking for ways to make HeyOrca the best social media scheduler for teams and agencies. If you want to see Threads analytics and reports prioritized on our roadmap, please email our team and let us know: support@heyorca.com.

Does HeyOrca’s Threads scheduler have an approval process?

Yes! Your key contacts – including your clients, leadership team, and other stakeholders – can approve, reject, or leave feedback on your content without logging in. Just select the content you want them to approve, and send them a shareable link.

Can I auto-publish Threads content directly from HeyOrca?

Yes, you can use HeyOrca to auto-publish your threads! Schedule your content in HeyOrca, and we'll take care of publishing.

Can HeyOrca help me keep up with Facebook news?

Yes! Check out our always-up-to-date list of Facebook updates.

Can HeyOrca help me keep up with Instagram news?

Yes! Start with the ultimate list of Instagram updates for social media managers.