Non-Profits
Entrepreneurship for All (EforAll), is a nonprofit organization that helps entrepreneurs launch and scale their businesses.
Leaning on HeyOrca features like multi-calendar support, multi-user permissions, and AI writing tools, Social Media Marketing Manager, Francia, creates evergreen content for EforAll’s corporate brand and easily shares it across 43 social media channels in their organization.
And, all nonprofits at HeyOrca benefit from a 25% discount off monthly plans or 40% off annual plans.
Build a calendar in HeyOrca
Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.
Build a calendar in HeyOrca
Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.
Add copy, photos, and videos
With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.
Add copy, photos, and videos
With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.
Content review
Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.
Content review
Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.
Finalize and copy-to-calendar
If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.
Finalize and copy-to-calendar
If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.
3 Features that Help Francia Take Back Her Day
As a regular HeyOrca user, Francia shared the top three features that help her take back her day:
Copy-to-calendar
This feature allows Francia to efficiently distribute content across EforAll’s 43 social media pages in just a few clicks. She says: “For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times.”
Reports
Francia likes the simplicity of HeyOrca’s reporting feature, which helps her monitor performance and share results. “It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute — very friendly to the eye”, she explained.
AI writing tool
Since Francia wears many hats, she loves HeyOrca’s AI writing tool to avoid writer's block. Francia says: “I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”
Managing Multiple Calendars — All in One Place
Frequently Asked Questions
Does HeyOrca offer Instagram analytics?
Yes! You can use HeyOrca to report on your Instagram impact, including engagement rate, story performance, and more. With HeyOrca Pro, you'll unlock even more detailed reporting features, including cross-channel reports, Instagram competitor reports, and automated reports.
Does HeyOrca's Instagram scheduler have a built-in approval workflow?
Yes, it’s easy to get approval from clients or other stakeholders when you schedule your Instagram content in HeyOrca. From your HeyOrca content calendar, mark your posts as “Awaiting Approval.” Then send them to your client via a shareable link. Your client can access the selected posts without logging in! They’ll be able to mark each post as “Approved” or “Rejected” and add comments with feedback.
Does HeyOrca integrate with LinkedIn?
Yes, HeyOrca integrates with LinkedIn. Plus, HeyOrca integrates with all your other favourite social media platforms: Facebook, Instagram, X (Twitter), Threads, Pinterest, Google Business Profile, TikTok, and YouTube!
Is HeyOrca a LinkedIn scheduler?
It sure is! You can use HeyOrca to create, schedule, approve, and report on your LinkedIn posts. You can also use HeyOrca’s Social Inbox to reply to your LinkedIn comments and mentions and grow your community.
Does HeyOrca offer LinkedIn analytics?
Yes! HeyOrca Standard comes with in-depth LinkedIn reports for your LinkedIn Company Page. You can report on impressions, engagement, engagement rate, post clicks, audience growth, and top-performing posts. With HeyOrca Pro, you'll get even more reporting capabilities, including cross-channel reports, date-range comparisons, and automated scheduled reports.
Does HeyOrca’s LinkedIn scheduler have an approval process?
Of course! HeyOrca offers a built-in content approval workflow. Set your posts to "Awaiting Approval" and send them to your stakeholders via a shareable link. Without logging in, your stakeholders can approve or reject posts and add comments with feedback. Once your content is approved, HeyOrca will publish it on the schedule you've set.