What's Facebook Live Map?
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Intro " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Facebook has yet again altered the way we communicate, this time using live broadcasting. The social platform has taken the successful Facebook Live feature global by launching Facebook Live Map.
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[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="Paragraph 1 " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Before the launch, only friends would be able to watch the Live videos of each other. However, with Facebook Live Map you're able to watch Live videos of any streaming user. Facebook Live Map is great if there are particular areas that interest you, and certainly beats having to wait for someone to upload a video to your news feed. [/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-15-at-8.53.48-PM.png" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="Paragraph 2 " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]To access the interactive map, simply scroll down the left side panel next to your News Feed, and under Apps you'll find Live Video. Once there, you'll be able to access the full immersive map and see the world, Live, all at your fingertips! If you're curious to see what other Facebook users are streaming live, visit the Live Maps left-side tab to scroll through the most popular streaming videos. You can also peruse through the blue dots of other live videos throughout the globe. [/et_pb_text][et_pb_video admin_label="Video" src="https://www.youtube.com/watch?v=uCfE2VxgM4s&ab_channel=LaJeunesseEnAction"][/et_pb_video][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="Global Marketers " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]
What does this mean for global marketers?
Though Facebook Live made its initial debut a few months ago, the new Live Map impacts the way global marketers approach content planning and marketing to audiences. Here are a few ways the new platform will impact international storytelling :
- Getting to know your audience in real-time
- Encouraging user-generated content
- Giving your influencers a worldwide platform
- Streaming behind the scenes content and events
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As the trend for live, real-time content grows, so does the chance to reach your audience in a raw and authentic way!
Here at HeyOrca, we make sure youre at the forefront of social media
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