TikTok's Newest Closed Captions Update
Check out this week's HeyOrca Brief! In this issue we cover updates from TikTok, Instagram, Threads, X, Meta and more! As well as your favourite trending audio for Reels & TikTok.
What's New in Social From the Past Week
All TikTok videos will have auto captions
All videos posted will now have auto captions unless the Creator goes into the video settings after it has been posted and turns off the option.
X:
X experiments with charging new users a $1 subscription
This new test is currently taking place in New Zealand and the Philippines. With this test, new users will have to pay a $1 annual subscription to be able to post and interact with other accounts.
Meta:
Meta expands broadcast channels to Facebook and Messenger
Broadcast Channels have been a success on Instagram, so Meta thought it was time to expand the feature to Facebook and Messenger. This will provide even more ways for creators to connect with their audience.
Instagram:
Instagram tests out polls within comments
Instagram is currently testing the ability to have polls in the comment section on feed posts and Reels.
TikTok:
To celebrate 100 years of Disney, the popular brand has now partnered with TikTok. There will be limited-time activations, video clips, trivia, games and more.
Threads:
Threads may be implementing a messaging feature
It has been leaked that Threads is working on a DM feature. It looks like the messaging feature will be end-to-end encrypted with a self-vanishing option.
Threads adds Instagram profile tags
You can now tag someone's Instagram profile in a Threads post. Doing so will allow Threads users to follow the tagged profile.
YouTube:
YouTube is adding visual cues to certain buttons
It's super common for creators to say "like and subscribe" in their videos. Now when they say those words, there will be visual cues showing over the Like and Subscribe buttons.
YouTube releases new display options for affiliate products
Ahead of the holidays, YouTube is adding new features for affiliate products such as timestamps, bulk tagging and new insights.
Other:
Spotify launches a hub for artist's merch
This helpful new hub can help artists gain another avenue for income, since many artists are struggling to make money from streaming.
WhatAapp adds account switching
WhatsApp users who manage multiple accounts will be excited for this one! You can now switch between 2 accounts within the app.
Join our Facebook Group for Social Media Managers!
This Week's Trending Audio
To grab links directly to these tunes, past trending audio, and inspiration around how to use these sounds, click here.
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Upcoming Webinars
October 26 - How to create a social media manager portfolio. Register here!
November 2 - Social media updates from October. Register here!
November 9 - How to pitch your social media services. Register here!
Social Media Holidays for the Months of October & November
October 26 – National Pumpkin Day (US)
October 31 – Halloween
November 1 - World Vegan Day / First Day of Movember
November 2 - Day of the Dead / All Souls' Day
November 5 - Bonfire Night (UK)
November 11 - Veteran's Day / Remembrance Day / Singles' Day
November 13 - World Kindness Day
November 17 - National Take a Hike Day (US)
November 19 - International Men's Day
November 20 - Transgender Day of Remembrance
November 21 - World Entrepreneur Day
November 23 - Thanksgiving (US)
November 24 - Black Friday / Native American Heritage Day
November 25 - Small Business Saturday
November 27 - Cyber Monday
November 28 -Giving Tuesday
Sync all of the social media holidays for the year with your Google Calendar by clicking here.
What's New From The Pod
Which social media platform is best for marketing?
This is a super common question that we see a lot.
If this is something you've wondered, check out our Social Media Community Manager, Qetsiyah's, response below ⬇️