Social Media Strategy Must-Haves
Table of contents
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="What's a social media strategy (title) " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
1. Define your goals and objectives
[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/08/define-goals-.jpeg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Tweeting and posting randomly, as fun as it can be, is the same as shooting fish in a barrel when it comes to contributing to your social strategy. Sure, social media drives engagement - but what are you hoping to gain from that engagement? Product knowledge? User generated content? Brand awareness? Whatever it may be, start off with defining what you would like to see by the end of your campaign. This will help when creating content and deciding how you plan on distributing it. Keep in mind that these social media goals and objectives should be align with your overall strategy. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="2. take a stroll " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
2. Take a stroll down memory lane
[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/08/relfecting.jpg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="left" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" text_font_size="16"]Just because you're looking at giving your social media a makeover, doesn't mean that you cant incorporate previous styles of content into a new proposal. Look at how you current content is serving you. Certain types of content are great at driving engagement - like visuals, video, or user generated content, for example. Find ways of using those same types of content that have done well in the past, and you're also good at creating, and incorporate it into your strategy. Assessing your content includes looking at platforms, demographics, and evergreen content.
Related Article : Getting Started on a Social Media Content Plan
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="3. Look at the legends " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
3. Look at the legends
[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/08/gary-vee-GIF.gif" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="left" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]One of the most powerful tools to get your social media buzzing is that of the help of social media influencers and persuasive thought leaders. There's a reason these people have such a large fan and following base - because they post unique content that keeps people coming back for more. Identify who your audience consider influencers and thought leaders - then take those approaches to social content and incorporate them into your strategy. Better yet, why not reach out to these influencers? By sparking communication between yourself and these power-house icons, you will establish yourself as a thought leader in your own right . Not only will this jump start your campaign and get the attention of your target audience, it's sure to help you reach any social media goals and targets. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="4. start a social media calendar " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
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