Social Media Strategy Must-Haves
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="What's a social media strategy (title) " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
What's a social media strategy?
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]As spontaneous and live social media can be, that doesn't mean premeditated posts are out of the picture. A social media strategy gives you the ability to plan your social activity to ultimately contribute to your social goals. Sometimes it may seem easier to create social content as you go, but if you have a strategic goal in mind there's a much better chance of getting the results you want at the end of the day. Creating a social media strategy may take time to develop, but is certainly worth the wait. It can even be fun! Here's how.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="1. define goals " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
1. Define your goals and objectives
[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/08/define-goals-.jpeg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Tweeting and posting randomly, as fun as it can be, is the same as shooting fish in a barrel when it comes to contributing to your social strategy. Sure, social media drives engagement - but what are you hoping to gain from that engagement? Product knowledge? User generated content? Brand awareness? Whatever it may be, start off with defining what you would like to see by the end of your campaign. This will help when creating content and deciding how you plan on distributing it. Keep in mind that these social media goals and objectives should be align with your overall strategy. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="2. take a stroll " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
2. Take a stroll down memory lane
[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/08/relfecting.jpg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="left" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" text_font_size="16"]Just because you're looking at giving your social media a makeover, doesn't mean that you cant incorporate previous styles of content into a new proposal. Look at how you current content is serving you. Certain types of content are great at driving engagement - like visuals, video, or user generated content, for example. Find ways of using those same types of content that have done well in the past, and you're also good at creating, and incorporate it into your strategy. Assessing your content includes looking at platforms, demographics, and evergreen content.
Related Article : Getting Started on a Social Media Content Plan
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="3. Look at the legends " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
3. Look at the legends
[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/08/gary-vee-GIF.gif" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="left" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]One of the most powerful tools to get your social media buzzing is that of the help of social media influencers and persuasive thought leaders. There's a reason these people have such a large fan and following base - because they post unique content that keeps people coming back for more. Identify who your audience consider influencers and thought leaders - then take those approaches to social content and incorporate them into your strategy. Better yet, why not reach out to these influencers? By sparking communication between yourself and these power-house icons, you will establish yourself as a thought leader in your own right . Not only will this jump start your campaign and get the attention of your target audience, it's sure to help you reach any social media goals and targets. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="4. start a social media calendar " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
4. Start a social media calendar
[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/06/ShareCalendar.gif" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="left" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]What is it that makes writing something on to-do list and then getting to cross it off so satisfying? Not only does it keep you organized, but it gives you a nice visualization of what you've accomplished. No social media strategy is complete without a clean and clear way to visualize and plan your kick-butt content. Social media calendars offer both high-level and in-depth views of campaigns, as well as mitigating the risk of missing or unpublished posts. Additionally, having all your content readily available in one spot for your clients makes communicating a breeze.
Related Article : How to Create a Social Media Calendar
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_divider admin_label="Divider" color="#ffffff" show_divider="off" divider_style="solid" divider_position="top" hide_on_mobile="on"][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="burts bees case study " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
Case Study : Burt's Bees gets buzzing
[/et_pb_text][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Someone once said that you can catch more flies with honey, rather than vinegar. The folks at Burt's Bees created quite the buzz surrounding their beauty products just in time for their 30th birthday - the inspiration for what would be a multi-platform and visually driven campaign. Proposing a campaign that included unique and valuable content and strategic hashtags to engage customers easily took Burt's Bees social media game to the next level. See how Burt's engaged with customers all around the world to celebrate 30 years, and created user-generated content at the same time, below! [/et_pb_text][et_pb_video admin_label="Video" src="https://www.youtube.com/watch?v=DjUEV51T7Hc&list=PLk2L_i2WZOMKTGiJ-oBf4UWEL7w1ue_eW&index=24&ab_channel=Burt%27sBees"][/et_pb_video][/et_pb_column][/et_pb_row][et_pb_row admin_label="Row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Social media strategies aren't about making your workflow difficult or tedious, though they may take some time to develop. A well thought out and structured plan for social media is a worthwhile investment - with return you'll benefit from time and time again.
Here at HeyOrca, we're all about social media planning and approvals.
Pressed for time?
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