Let’s face it, social media is always changing. There are new apps, new updates, and new trends to stay on top of all the time. Overwhelming isn’t it? 

Don’t let this ever-changing industry get you down! There are plenty of ways to stay on top of what’s new and one of those ways is to take free social media courses. These courses are often short and always being updated with the latest information. It’s a great way to acquire new skills and stay on top of the latest trends! 

There are SO many to choose from, but we have compiled a list of our favourite ten.


1. Social Media Marketing Course by HubSpot

HubSpot Academy is full of useful courses across a variety of subjects. Their courses also span over experience level. It doesn’t matter what level you’re at in your social media career, you will be able to find a course that will fit your needs! This course is perfect for beginners, but also for more experienced marketers that are looking for a refresher. 

Who is it for?

  • Social Media Marketers
  • Marketing Managers
  • Aspiring Marketers

What will you learn?

  • Develop an engaging and effective social media strategy for your business
  • Build an inbound social media strategy that delights your customers and grows your bottom line
  • Leverage the power of social media to transform your business and your career

How long will it take?
4 hours

2. What is Social? by Coursera

This is a perfect course to take if you’re a beginner in the social media industry. It will cover all of the basics, trends and more. When you complete this course, you will be on your way to becoming a social media expert!

Who is it for?

  • Beginner Social Media Marketers
  • Aspiring Marketers

What will you learn?

  • Introduction to Social Media Marketing
  • Social trends
  • The business of social

How long will it take?
7 hours

3. The Business of Social by Coursera

This would be the next step after taking the What is Social course by Coursera. Once you have covered the basics in the first course, you will move on to this course that will focus more on social media management, performance, and metrics. 

Once you complete both Coursera courses, you will have a good foundation for social media marketing!

Who is it for?

  • Social Media Marketers
  • Marketing Managers

What will you learn?

  • Legal consideration 
  • Metrics
  • Performance
  • Management

How long will it take?
6 hours

4. How To Build Your Personal Brand on TikTok by Influencer Marketing Hub

I think we can all agree that TikTok has blown up over the past year or so. Brands are really exploring all of the creative ways they can promote themselves on the app. But, TikTok can be overwhelming! Where do you start? Learn from TikTok pros on how to build and grow your brand. 

Who is it for?

  • Social Media Marketers
  • Marketing Managers

What will you learn?

  • The basics of TikTok 
  • Crafting your persona
  • Building your audience
  • Increasing engagement
  • Collaborating with brands
  • Making more money as an influencer

How long will it take?
6 hours

5. Social Media Analytics Course by Quintly 

Quintly Social Media Analytics Course

The Social Media Analytics course by Quintly is actually the first course in Quintly Academy. This course is helpful because it highlights the analytical side of social media. If you are just getting into social media marketing, or you’re a seasoned marketer, this course will show you how to analyze, set goals and dissect your metrics.

Who is it for?

  • Social Media Marketers
  • Marketing Managers
  • Beginner Social Media Marketers

What will you learn?

  • Solution analysis
  • Competitor benchmarking
  • Collecting data from different social media platforms
  • Identifying KPIs to measure your goals
  • Understanding analytics reports and metrics
  • Deciding on the audience for different types of reports
  • Automating reports

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6. Social Media Ethics Course by Udemy

The Social Media Ethics course by Udemy is perfect for beginner marketers. This course will cover how to be more ethical when creating your social media content. This is a great course if you are starting to take on your own clients and want to make sure you are posting appropriate, ethical content for their viewers. 

Who is it for?

  • Social Media Marketers
  • Beginner Social Media Marketers

What will you learn?

  • How to practice using good judgement when using social media
  • Understanding what ethical social media behaviour means
  • Posting content that is appropriate for social media

How long will it take?
33 minutes

7. Advanced Social Media Marketing for Picking Up Clients by Udemy

Do you work at a marketing agency? Or maybe you’re a Freelancer. If so, you must check out Udemy’s course Advanced Social Media Marketing for Picking Up Clients. This course will show you how to attract the perfect clients and get your services seen by others.

Who is it for?

  • Social Media Marketers
  • Marketing Managers
  • Freelancers

What will you learn?

  • How to use Facebook Groups to attract qualified, motivated clients
  • Use Reddit and niche forums to attract qualified, motivated clients
  • Utilize simple YouTube videos to get motivated clients emailing you about your services

How long will it take?
55 minutes

8. Introduction to Social Media Strategy by SkillShare & Buffer

Buffer and Skillshare

This course is the first course Buffer brought to Skillshare. The course is great because it’s only 45 minutes long (that’s 1.5 episodes of The Office – you got this). It will benefit new social media marketers, but will also be a helpful refresher for more seasoned marketers.

Who is it for?

  • Social Media Marketers
  • Marketing Managers
  • Beginner Social Media Marketers

What will you learn?

  • Getting started
  • Finding your voice
  • Creating and curating content
  • Using the right marketing tools
  • Paid advertising strategy

How long will it take?
45 minutes

9. Social Media Monitoring Course by Udemy

This course couldn’t be more packed with beneficial information. This course covers everything from keyword phrase filtering to how to curate content from your social media monitoring dashboard. It’s jam-packed, but you can definitely finish this course in a day if you wanted to.

Who is it for?

  • Social Media Marketers
  • Marketing Managers

What will you learn?

  • Keyword phrase filtering
  • How to research and validate the right keyword phrases to monitor
  • Google Related Searches, Google More Like This and Google Insights for Search
  • How to find online influencers and build lists
  • How to curate content from your social media monitoring dashboard
  • Benefits and drawbacks of monitoring with Google Alerts
  • The future of social media monitoring
  • Shortcomings of Rich Text Analytics
  • Facebook, Twitter, and LinkedIn monitoring strategies

How long will it take?
3 hours and 20 minutes

10. Inbound Marketing by Hubspot

Hubspot Academy coming in with another incredible course! Inbound Marketing is a great course for anyone who wants to push their skills further and learn more about newsletters and other inbound marketing strategies. I myself have taken this course and found it very useful.

Who is it for?

  • Inbound professionals
  • Marketers

What will you learn?

  • Learn about inbound marketing techniques
  • Develop understanding of core tactics of inbound marketing
  • Advance your skills as an inbound marketer

How long will it take?
4 hours and 12 minutes

The beautiful thing about the social media marketing industry is the fact that there are so many incredible free resources out there. Everyone in the industry is always learning and sometimes it’s great to take a course as a little refresher!

Are you new to the social media marketing industry? Check out our recent article 40 Things You Wish You’d Realized Sooner (According to Social Media Marketers). This article is full of useful advice from social media marketers around the world. 

It’s also incredibly useful to join Facebook Groups that are for like-minded people in the industry. This is a great place to ask questions, get advice, and stay on top of the latest social media news. Interested? I got you! Click here to check out the best Facebook Groups of social media marketers to join. 


Have you taken a free social media marketing course that isn’t on this list? Email it to me (alyssa@heyorca.com)  – I’d love to include it!

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