This is some text inside of a div block.
Blog
Social Media Planning
Instagram Stories - A Plea for Authenticity?
Global partnership enables...

Instagram Stories - A Plea for Authenticity?

Social Media Planning
August 23, 2016
Instagram Stories in action: picture of a cat edited to give it laser eyes||

Table of contents

Share this

In an effort to curate to user's everyday experiences, Instagram has launched Stories - AKA a very close relative to Snapchat. Like, super close.

Today, we're introducing Instagram Stories, a new feature that let's you share all the moments of your day, not just the ones you want to keep on your profile

Instagram

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Here's how it works " background_layout="light" text_font_size="16" border_style="solid" module_alignment="left" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80"]

Here's how it works

A bar will appear at the top of your feed including friends, similar accounts, or popular accounts you may follow. If one of these accounts has uploaded a Story, a colorful ring will appear around their profile picture. Similar to Snapchat, if you want to watch someone's Story, simply press the profile picture. Though you cannot publicly comment on these Stories like regular Instagram posts, you do have the option of direct messaging that account holder.

When it comes to privacy, Stories follow the lead of your Instagram accounts privacy. If your account is open to the public, so are your Stories. If your account is private, however, only those accounts who follow you will have access to your 24-hour masterpieces. Also similar to Snapchat, by swiping along to side of the Story you can see who has viewed your video or photo. You can also post Stories on your profile.

Stories vs. Snapchat

You don't need to use Stories for any extended period of time before realizing how similar it is to Snapchat - not including the new Snapchat Memories. But who knows - maybe Instagram Stories will roll out their own version of Memories as well?What I find particularly interesting is that Snapchat has always been the go-to platform for raw and genuine experiences. This is a major contrast to the initial purpose of Instagram - taking a picture, editing and adjusting, and THEN posting. Instagram has evolved into a massive platform for the artistically inclined and photography savvy. I could easily see someone new to Instagram being intimidated by all of the accounts with photos that have clearly been taken with a professional camera, airbrushed, and altered. It's obvious that some accounts, and not even those of brands or celebrities, spend a lot of time and effort in photos they post. Contrast that to Snapchat, where photos and videos are taken on the fly - therefore users don't have that pressure to be perfect. The launch of Stories could be Instagram's plea for less staged, picture-perfect platform.

Related Post : Put yourself on the map with Snapchat Geofilters

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Challenge facing marketers " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid" module_alignment="left" background_position="top_left" background_repeat="repeat" background_size="initial"]

The challenge facing marketers

When we consider major social media platforms, whats one thing they all have in common? They all have features that allow them to distribute real-time content. So perhaps it was only a matter of time before Instagram hopped on the real-time train - maybe we should have been expecting this. But with Snapchat recently introducing Memories - the ability to post previously taken pictures and video - that's the complete opposite of real-time. Snapchat recently surpassed Twitter for daily users, now reaching over 150 million. With that in mind, I think it's safe to say that wherever Snapchat leads, others will follow. Which begs the questions

Here at HeyOrca, we keep you in the know about everything social media

Social Media Planning

Popular articles

Subscribe to our blog
Subscribe
Share this

Close all those tabs

Use HeyOrca to manage your social media content, approvals, and community in one place.

Try it free

*no card required

Recommended for you

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.