Community-Led
Marketing Summit:
St. John’s
June 18, 2026 | 8:30 - 5pm | St. John’s, NL
What’s the
Community-Led
Marketing Summit?
The Community-Led Marketing Summit brings 300 marketers together in St. John’s to explore what it really looks like to build marketing around relationships, not reach.
Through practical talks and interactive workshops, you’ll learn how to create marketing that invites participation instead of passive consumption.
Early bird prices start at $150 CAD. Save $100 CAD for a limited time!
Pass sales end June 12, 2026.
Speakers from real communities
Our speakers and panelists are St. John’s–based marketers who’ve done the work –
launching campaigns, building communities, and testing what actually drives connection.
Linda Lebrun
Head of Partnerships
Joe Teo
CEO
Eddie Sheerr
Founder
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Krystal Hobbs
Owner and Strategist
Christina Garnett
Chief Community Officer
Sennah Yee
Senior Social Media Manager
Melissa Pike
Founder and Brand Designer
Dylan Bridger
Email Marketing Specialist
Jesse Luimes
Director of Marketing
Jessica Lui
Social Media Manager
Iliyana Shoushounova
Content Marketing Manager
Lysle Hood
Product Marketing Manager
Stephanie Crombie
Employee Experience Manager
Included in your pass
17
Speakers
300
Marketers
12
Presentations
4
Networking breaks
The schedule
8:30
Doors open
Registration, coffee, networking
8:50-9:00
Kick off warm-up
Emily Hickey, Studio VERSŌ
9:00-9:10
Opening remarks
9:15-10:00
Community-Led Marketing: How belonging drives growth
Joe Teo, HeyOrca
10:05-10:35
Community and Fandom: How brands earn trust through creating belonging
Christina Garnett, HeyOrca
10:35-10:55
Networking break
10:55-11:25
Title TBD
Linda Lebrun, Bluesky
11:30-12:00
Track A: How to turn your community into your content engine
Jessica Lui and Iliyana Shoushounova, HeyOrca
Track B: Title TBD
Lysle Hood, HeyOrca
12:00-1:30
Lunch
1:30-2:00
Title TBD
Jesse Luimes, HeyOrca
2:05-2:35
Track A: Title TBD
Speaker TBD
Track B: Title TBD
Krystal Hobbs, Reflective Marketing
2:40-3:10
Panel: Careers and leadership in marketing
Panelists TBD
3:10-3:40
Networking break
3:40-4:10
Track A: Title TBD
Sennah Yee, CrowdRiff
Track B: Title TBD
Speaker TBD
4:15-4:45
Closing keynote
Eddie Sheerr, Sheerr Weather
4:45-5:00
Closing remarks
All times are in the NL timezone.
Take a peek at our past Summit
Bursary passes available
To help make this event more accessible, we’re offering a limited number of bursary passes for those who would not otherwise be able to attend. If cost is a barrier, we encourage you to apply.