10+ social media content ideas you can use in a “boring” industry

Managing social media in a “boring” industry? Depending on your brand and audience, you may not be able to post your most out-of-the-box content ideas. But here’s some good news: you can still craft high-quality posts that drive engagement, build community, and increase brand awareness!

To help you do just that, we joined forces with 3 powerhouse social pros:

• ‍Elena Manukyan, Founder of Socially Legal
• ‍Elizabeth Hendry, Head of Social Media at Attwells Solicitors
• Coleena Raynor, Marketing Coordinator at Assante Hydrostone

Together, we're bringing you 8 creative social media content ideas that you can use to boost engagement in a "boring" industry. Let's get into it!

10+ engaging social post ideas for “boring” industries

Working in a “boring” industry doesn’t mean your social content has to be boring. Use these ideas to stay on trend and on brand. 

1. The FAQ video 

Most businesses have a long list of frequently asked questions. So use them to your advantage! Pick 1–3 questions and answer them in a video. Educating your audience is a tried-and-true way to build trust.

Or create an eye-catching graphic to cover common FAQs.

2. Meet the team

Give the classic "meet the team" post your own spin by tying your content back to your brand's culture and community. Here's some inspiration from Coleena:

"We also sponsor a local charity each year called Brigadoon Village which offers summer camps for kids living with various health challenges and for the past 2 years I’ve created social material around our advisors’ favourite summer camp moments and favourite summer memories. Our audiences like these posts because it shows another side to our financial advisors. We are all about humanizing the content and connecting with our local community."

3. Did you know?

Sometimes, the goal of social media is simply to entertain. So bake entertaining posts into your content strategy. If you have a fun industry-related fact up your sleeve, create a video about it! 

And on the days you're feeling a little more serious, you can still use this content idea. Simply post about something you wish people knew about your industry that they typically don't know. 

4. Pop culture moments

Showcase your brand personality or your unique team culture through a trending moment. Create a meme or film a video using this week's most popular TikTok template. Giving your target audience a peek at your company’s lighthearted side can humanize your brand and make it feel more approachable. 

5. Day in the life

People are curious! So bring your target audience behind the scenes to show them what it's really like to work in your field. Have a team member record their day – in photos or videos – for TikTok or Reels. Then pair their media with trending audio. 

Pro tip: day-in-the-life content also works great as an Instagram Story takeover. 

6. Myth-busting social content

Are there some things about your industry, product, or service that audiences always seem to get wrong? Create content that clears up those misconceptions. You can also use this approach to address and dispel your target audience's most common sales objections. 

7. Make recommendations

Build credibility and demonstrate your expertise by making recommendations related to your industry. You can make behavioural recommendations: "3 things to do after you get a parking ticket." 

Or you can recommend products: "5 toothbrushes we love to see our patients use."

To put this content idea into action, create an infographic for an Instagram carousel or record a TikTok or Reel with a scroll-stopping hook.

8. Create interactive social content

Create a helpful quiz, guide, or free resource related to your industry. Then promote it on your social accounts. Posting this type of content is a great way to show your audience that you've got a lot of value and expertise to offer. 

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9. Client success stories

Help your community picture themselves as a success story! Coleena finds that this kind of content performs the best in the financial industry. There are a couple of different ways to create client success posts. Here are two examples from Coleena – a static image graphic featuring a testimonial, and a video-style story (which racked up an impressive 6.3K views!).

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10. Celebrate holidays (and people!)

We could go on and on about how important it is to post about relevant holidays on social media, but Coleena says it best:

"One of the most fun (and successful) social campaigns we did was for International Women’s Day in 2023. I created a magazine-style feature showing off our women advisors at our branch and we did a photoshoot and some social posts to accompany it. We made commemorative hard copies for everyone involved and we keep a few in our reception area too. This project highlighted the immense talent we have at our branch and showed the more personal/human side of some of our advisors."

Did you take a look at that flipbook? In case you can't tell, we're big fans of this campaign – and its behind-the-scenes content!

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Summary 

Your social content can be engaging – even if you work in a “boring” industry. Add these creative social post ideas to your content strategy if you’re managing social media for clients in “boring” industries, including legal firms, insurance carriers, commercial service providers, and more. And if you're looking for an easy way to create your content, check out these FREE Canva templates to get you through any situation.

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(Pro tip: these social media content ideas work for not-so-boring industries too!)