The top social media headlines from January 2024

Want to be the social media manager who's one step ahead? We've compiled a list of the most noteworthy social media headlines from January 2024. 

Use this list to inform your social media strategy and stay in the know. As a bonus, you can steal our January roundup presentation to educate your team and wow your clients (more on that later!). 

Without further ado, let's get into the updates from January that every social media manager needs to know.

What’s new in social from the last month

Here are the top social media updates from January 2024, in no particular order.

The biggest updates from Meta (Facebook, Instagram, Threads)

Meta will let EU users unlink their Instagram, Facebook, and Messenger

Users based in the EU will also be able to unbundle their Marketplace and Facebook Gaming accounts.

Instagram introduces new Flipside feature

Instagram is currently testing a new feature that would allow you to have an alternative profile option that’s only visible to you and selected users.

You can now cancel an in-progress story upload on Instagram

If you've run into the issue of not being able to cancel an in-progress story upload on Instagram, you'll love this update.

Instagram experiments with public collections

You may soon be able to create public collections on your Instagram profile to highlight your interests.

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Instagram releases custom Add Yours templates

Instagram now allows users to create their own Add Yours templates within Stories. (Hello, engagement!)

Threads is close to launching post drafts

Users will soon be able to create post drafts within Threads. With this update, you'll be able to save drafts and revise them at a later time.

The biggest updates from X

X officially brings back headlines on link previews

In December, Elon Musk let X users know that link preview headlines would be coming back, and the day has finally come.

Premium X subscribers can now list job postings on personal profiles

X is expanding more and more into the job search market! If you have a premium personal account, you can now post your own job posting.

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X launches audio and video calls 

X is slowly rolling out video and audio calls for Android users.

The biggest updates from TikTok

TikTok tests 30-minute uploads

Yes, you read that right. TikTok is testing 30-minute uploads within the app. 

TikTok introduces new text size option to improve accessibility

TikTok is working towards becoming more accessible with its newest update. We love to see it! 👏

TikTok shares a Valentine's Day marketing guide

Love is in the air! This guide will help SMBs harness engagement this upcoming Valentine's Day.

The biggest updates from LinkedIn

LinkedIn introduces new sponsored post option

You're now able to sponsor articles on LinkedIn. This new feature would be a great way to repurpose old articles that performed really well!

LinkedIn removes its lookalike audience tagging option

Starting February 29, the lookalike audiences on LinkedIn will be discontinued. 

LinkedIn adds new features for job seekers

If you're on the hunt for a new role, you'll love these new features. LinkedIn just rolled out job listings by category, job preference highlights, and an AI job application assistant tool.

The biggest update from YouTube

Easily turn long-form YouTube content into Shorts

There will now be a “Remix” option on your clips which will provide access to editing tools that can reformat your clips into Shorts.

More social media updates from January 2024

A lot happened this January! Here are some additional headlines to be aware of. They may not be the biggest updates, but they’re still newsworthy in our book.

TikTok releases a background remover feature

You can now cut out your background on TikTok and add in a new one.

TikTok is testing AI song generation

This feature will allow users to generate original music based on text prompts. 

TikTok Shop will be taking a bigger cut from sellers

Starting April 1, TikTok Shop will raise seller fees from 2% to 6%.

TikTok is testing a Creator Center UI

TikTok is testing a desktop-based Creator Center UI which will provide more analytics insights and updated discovery tools, utilizing conversational AI.

Create custom stickers from still images on Instagram

If you've dreamed of making a custom sticker of your dog (who hasn’t?!), you’ll love this update.

Instagram tests new feature to create Stories for friends

Creating and approving stories for other accounts could be great for collaborations (and friends’ birthdays!).

Threads launches light and dark modes on desktop

If you're using the web version of Threads, you can switch between light and dark mode. To find this option, click the settings button in the right corner and select Switch Appearance.

Summary

There you have it – the biggest social media updates from January 2024. And, as promised, we’ve created a presentation you can use to communicate these updates to your team and clients. Simply open the January roundup presentation, make a copy, update the branding, and start sharing. 

As always, we’ll be back with another social media news roundup next month. (But if you just can’t wait, you can catch all the social news early by subscribing to our daily newsletter!)

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