6 Tips for Writing Content that Converts
[et_pb_section bb_built="1" admin_label="section" _builder_version="3.0.72" module_class="blog-font"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Intro " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]Creating well researched and well-written content is not an easy task, and later seeing it go nowhere is painful to watch. Whether you are creating content for your social media calendar or for your company blog, it makes sense to take the time to learn how to write content that converts. Learn how to leverage power words, how to appeal to emotions, how to choose words that resonate with the goals of your readers, and more![/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.80" background_layout="light" border_style="solid"]
How to Write Content That Converts
[/et_pb_text][et_pb_text admin_label="1. always have a plan " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]
1. Always have a plan
[/et_pb_text][et_pb_text background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]"By failing to prepare, you are preparing to fail" - Benjamin Franklin. The ideal content plan will cover all the bases of your content strategy. From creating, editing, publishing, distributing, measuring and reporting. By having a plan in place for each stage of the content lifecycle, you are sure to stay on track and reach your milestones or benchmark goals. Here are some questions to help you get your content plan started! Who is the intended audience? What forms of content will you use? How often do you plan on distributing/publishing content? What is your plan? How do you plan on measuring it?Related Article : Top 3 Content Distribution Techniques Using Social Media [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="2. Get to know your audience " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]
2. Get to know your audience
[/et_pb_text][et_pb_text background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]There's a reason why radio car commercials are rampant on the way to work, and why coffee and fast-food chain commercials always appear during morning shows. Once brands identify which demographic to target, they place content where their audience is sure to see it. Knowing your demographic means details like disposable income, shopping preferences, and position within the market. By isolating an audience and aligning your product with their needs and wants, you'll be able to capture their attention with relevant content.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="3. start storytelling" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]
3. Start storytelling
[/et_pb_text][et_pb_text background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]Storytelling is an opportunity to talk to customers as people and in a way that engages their imagination and sense of wonder. Few things are more tiresome than a lazy promotional message. Whether it be a shared personal experience or just an emotion, storytelling is a form of content not to be underestimated. This is an opportunity to reach your audience on a more personal level, and capture their attention without seeming profit-driven. One of the best-known examples of a storytelling television ad is Back to the Start from Chipotle Mexican Grill.bThe restaurant chain shared their story of striving towards a more sustainable future and shared a common goal with their audience for back-to-basics, simple eating. Not to mention that Chipotle also won a Cannes Lion Grand Prix while doing it.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="4. words can make or break you " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]
4. Words can make you or break you
[/et_pb_text][et_pb_text background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]In most scenarios, I'm a firm believer that actions speak louder than words. But when it comes to engaging content, words are pretty crucial. In fact, without the right words, there will zero action from your audience. So avoid words that suggest there could be deniability. For example; Round-trip fares starting at... - you'll probably be paying more for those tickets than what the Airline advertises. Using assertive and eye-catching words will be much more compelling to prospective customers than meek, timid ones. Try using analogies or metaphors for slogans, introduce strong, confident words, or even play around with alliteration. Regardless of what you are offering to prospective clients or how you want them to act, using savvy and clear words will help you pitch your offer to audiences in a fresh, fun way![/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="5. Curate the CTA " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]
5. Curate the CTA
[/et_pb_text][et_pb_text background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]One of the most crucial parts of the content you'll produce is the CTA (Call-to-Action), which ideally will bring a prospective customer to your landing page where they'll want to learn more about you and your product. You're tailoring content to different audiences, so that also includes the CTA. Don't stick with the classic Click here copy. Still use CTAs that are clear and to the point, but curate the words to what type of audience members you're targeting. For example, if you're targeting an inquisitive and curious audience; Discover how it works! or Learn more here! CTA.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="6. Promote Promote Promote " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" module_alignment="left"]
6. Promote Promote Promote
[/et_pb_text][et_pb_text background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]Congrats! You've created engaging, compelling content - now its time to share it with the world! Make sure to distribute content through more than just one of your social media channels. You can also leverage your social followers or email lists to get the word out. This is also a great opportunity to harness the power of people you don't know - thought leaders or social media influencers, for example. Learn more about the Power of Influencer marketing here! There's no reason not to reach out to them and ask if they could share your content with their audience - you could always offer a guest content in exchange. Now, all of a sudden you have a professional relationship with a big-cheese in the social media space! How cool is that?[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="outro " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]Content is all about taking your audience on a journey - from attracting, creating a connection, and closing an offer. After engaging your audience with relevant and unique content, how could they possibly resist?
Here at HeyOrca, we make sure you're at the forefront of social media planning and approvals!
Content strategy on your mind?
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[/et_pb_text][et_pb_code global_parent="6738" _builder_version="3.0.80"]<div id="hsformContainer2"><!-- [et_pb_line_break_holder] --><!--[if lte IE 8]><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script><!-- [et_pb_line_break_holder] --><![endif]--><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --> hbspt.forms.create({ <!-- [et_pb_line_break_holder] --> portalId: '596637',<!-- [et_pb_line_break_holder] --> target: '#hsformContainer2',<!-- [et_pb_line_break_holder] --> formId: '47463799-6377-48e8-b179-635f156dee3c'<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --></script><!-- [et_pb_line_break_holder] --></div>[/et_pb_code][et_pb_cta global_parent="6738" title="The Ultimate Social Media Guide for Digital Agencies" button_url="https://try.heyorca.com/ultimate-social-media-guide/" url_new_window="on" button_text="Download now" use_background_color="on" background_color="rgba(255,255,255,0)" background_layout="dark" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="off" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0" module_class="blog-font" disabled="on" disabled_on="on|on|on" _builder_version="3.0.80"]"In Crossing the Chasm, Geoffrey Moore defines a market as a group of individuals who can reference each other. Put another way, for every market there is a social media community waiting to be born."[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]