3 Snapchat Marketing Campaigns that Actually Worked
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Intro" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Launched a mere four years ago, it's pretty amazing to see that Snapchat is now used by over 150 million people who are watching 10 billion videos each day. Having overtaken Twitter and Instagram in terms of daily usage, Snapchat provides more than just snaps and pictures of dogs or food: it's also a great way to drive up your ROI.[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/11/snapchat-puppy.gif" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="intro 2 " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Snapchat's disappearing image function taps into a sense of urgency and exclusivity, driving engagement and sales according to Comscore, Snapchat now has a higher engagement rate than Instagram meaning you should definitely be implementing it as part of your marketing strategy. For you as a social media manager, Snapchat marketing means a chance for you to connect with your community, an unparalleled chance to build your brands awareness, and an efficient way to build your digital footprint. If you're still not quite sure how Snapchat can make a difference to your business, have a look at these three case studies of brands successfully using Snapchat to market to their audience.[/et_pb_text][et_pb_text admin_label="NARS" background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]
NARS
NARS Cosmetics used Snapchat to release an exclusive preview of it's latest cosmetics collection. By promoting on Twitter and Instagram, NARS made sure that only users who had added them on Snapchat before a stated deadline had access to the collection, creating an exclusive platform that set a precedent for the collection. The snaps themselves generated a huge debate by only playing for three seconds some fans loved the sneak peeks, some weren't so convinced, but either way, it got people talking, debating and generating a buzz that wouldn't otherwise have taken place, raising the profile of the Guy Bourdin Colour Collection. This Snapchat marketing campaign has definitely encouraged more brands to take note and follow in its footsteps, putting Snapchat firmly to the front of tools for brands to consider.[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/11/NARS-image-.jpg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="Related " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
Related Article : 3 Content Distribution Tips via Social Media
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GrubHub
GrubHub, an online food ordering company, used Snapchat as part of their marketing campaign to recruit interns for their company. This campaign was both innovative and generated some fantastic results by targeting a tech-savvy generation . The marketing campaign consisted of six snaps that explained how interested parties could apply by snapping their best doodle, which definitely beats reams of application forms. This simple but out-there campaign attracted the right demographic with the right skill set for the position, allowing candidates to showcase their skills in a creative and relevant fashion.[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/11/GrubHub-e1479409423401.png" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="Netflix " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]
Netflix
Netflix used Snapchat as part of their marketing campaign for the launch of the Gilmore Girls revival by distributing 10,000 cups to 200 coffee shops around the country. By printing a code on each cup that users had to scan, Netflix was able to attract a new audience who might have missed Gilmore Girls originally, and they were able to take advantage of geofilters which provide reliable data and demographics information. These filters create sharable content, which can be used to promote brands, events, and products. The sponsored geofilters can be pricey, at a few hundred thousand dollars, but their ROI certainly made up for it in this case.[/et_pb_text][et_pb_image admin_label="Image" src="https://heyorca.com/wp-content/uploads/2016/11/lukes-diner-.jpg" show_in_lightbox="off" url="http://www.fuse.tv/2016/10/gilmore-girls-lukes-diner-pop-up-new-york-city" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid"][/et_pb_image][et_pb_text admin_label="powerful tool " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]
Why is Snapchat marketing such a powerful tool?
Snapchat provides data, sharable content, builds your community, and allows your brand to engage with its audience. Buzzfeed reported that 25% of its traffic alone comes in from the Snapchat explore feature, which gives reliable data to feed into it's strategy, as well as engaging and retaining readers.[/et_pb_text][et_pb_text admin_label="Related " background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
Related Post : Social Media in the age of Storytelling
[/et_pb_text][et_pb_text admin_label="outro " background_layout="light" text_orientation="left" text_font_size="16" use_border_color="off" border_color="#ffffff" border_style="solid"]Whether you are using it for a product launch, to send a discount code, or to simply tell your story, Snapchat marketing should not be taken lightly and really deserves being part of your overall strategy.
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