Small Business
East Coast Glow is a wildcrafted skincare brand based in Newfoundland and Labrador. As a growing small business, social media eventually became too much for their studio manager to handle. So, in 2022, Amanda Fisher joined the team as Social Media and Communications Developer.
She knew she needed a tool to help them develop a content planning process for social media. A tool optimized for collaboration was important. With HeyOrca, everyone on the team can see what’s being posted, which helps with content approvals and allows anyone to step in to make edits as needed.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen, a business owner, so she can review the content and give any necessary approvals. All pending posts are then scheduled to be published.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen, a business owner, so she can review the content and give any necessary approvals. All pending posts are then scheduled to be published.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
5 HeyOrca Features Amanda Uses to Take Back Her Day
Now posting consistently with HeyOrca, Amanda shared her five favourite features that help her take back her day.
Scheduling
Being able to create and schedule posts right in HeyOrca has been a game changer. For example, when planning a vacation Amanda was able to schedule posts far in advance, so social media was taken care of while she was away. “Everything was publishing as I was sat on the beach in Portugal”, she explained.
Approvals
The platform’s approval settings allow Amanda to get Karen’s feedback with little delay in her planning process. Amanda explained: “There's lots of content where I can just go with it because it's been on our website, but there are other things where I need Karen’s approval. So, I ask her to pop into HeyOrca to take a look and we can go ahead and publish from there.”
Copy Post Feature
Amanda also likes the simplicity of being able to copy posts between platforms. “I love the ability to copy posts to other platforms, so I can take my Instagram content and add it to Facebook really easily.”
Media Library (with Folders)
This feature allows Amanda and her team to store a variety of photos and videos right in HeyOrca and organize them into folders. She says: “It’s been fantastic for us because we have many different categories of photos, so having them organized into folders helps us find things more easily.”
Text to Media Library
Looking for an easier way to upload photos to HeyOrca’s Media Library, Amanda reached out to the support team. This led to the Text to Media Library feature that allows users to send content to HeyOrca via text message. “Now we can send photos from our phone, right to the library. I love that feature”, she explained.
Streamlined Social Media Management - Made Easy
Frequently Asked Questions
Is HeyOrca free?
HeyOrca is free for 14 days when you sign up for a free trial (no credit card required). If you decide HeyOrca is the best scheduler for your team, you can continue with a monthly or annual subscription. You'll only pay for the calendars you need. And you can add unlimited users to your account for free.
How do HeyOrca's analytics compare with Meta Business Suite's?
You can use Meta Business Suite to view your brand's Facebook and Instagram performance. If you want to report on additional social channels, download or send client-friendly reports, or compare your impact across different social networks, HeyOrca Reports is a more suitable social media reporting tool. In addition to Facebook and Instagram reports, HeyOrca offers LinkedIn reports, TikTok reports, X (Twitter) reports, cross-channel reports, date range comparisons, and Facebook and Instagram competitor reports. You can also use HeyOrca to automatically email visual PDF reports to your clients or team on a recurring or ad hoc schedule. Sign up for a free trial!
Is HeyOrca a better scheduler than Later?
Later is an effective tool for individual creators and solo social media managers who focus on Instagram. For teams and agencies that rely on collaboration to build communities across all major social networks, HeyOrca is the best social media scheduler. HeyOrca makes it easy to create content, get client approval, engage with your community, and report on your impact – all in one place.
Does HeyOrca charge a fee for additional users?
Nope! With HeyOrca, you can add unlimited users to your account for free, no matter what plan you're on. With Later, you'll need to pay $5.00 USD per month for each additional user. And you can only add extra users to select Later plans.
Are HeyOrca's reporting features more robust than Later's?
Later offers in-depth Instagram performance reports, but if you want to report on accounts across all leading social networks, you'll find HeyOrca's reporting features more comprehensive (and client-friendly!). With HeyOrca, you can compare your performance across social channels, automatically email PDF reports to clients on a recurring schedule, analyze your performance against competitors, leverage AI report summaries, and more.
How does HeyOrca's pricing work?
HeyOrca's pricing is based on calendar count. A calendar is a client-specific space where you'll schedule posts, store media, access reports, and more. You'll want a separate calendar for each client you serve. For example, if you have 5 clients, you'll want 5 calendars. Once you're all set with your calendars, you don't have to worry about hidden fees. Every HeyOrca plan comes with unlimited users, unlimited media storage, unlimited use of AI tools, and unlimited scheduled posts. With Later, you'll need to pay extra for additional users and AI use. Depending on your Later plan, you may also have to pay extra to schedule more posts.