Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Does HeyOrca integrate with TikTok?
We sure do! You can use HeyOrca to manage TikTok in addition to Facebook, Instagram, LinkedIn, X (Twitter), Threads, Pinterest, Google Business Profile, and YouTube.
Is HeyOrca a TikTok scheduler?
Yes, we built HeyOrca to help you create TikTok content, schedule your posts, get approval from stakeholders, and report on your TikTok performance all from one place.
Does HeyOrca offer TikTok analytics and reports?
Yes! HeyOrca supports TikTok reports and analytics. Use HeyOrca Standard for in-depth TikTok reports on the most important performance metrics, including top-performing posts, engagement rate, watch time, and more. Or choose HeyOrca Pro for even more reporting capabilities, including Cross-Channel Reports, which compares your TikTok performance to your Facebook, Instagram, X (Twitter), and LinkedIn performance.
Does HeyOrca’s TikTok scheduler have an approval process?
Yep! Our built-in approval workflow is just one of the reasons why social media managers say HeyOrca is the best TikTok scheduler. Once you create your TikTok post in your HeyOrca calendar, you can mark it as “Awaiting Approval.” Then you can send your client or stakeholder a shareable link. With this link, your client or stakeholder can mark your TikTok content as “Approved” or “Rejected.” Plus, they can leave a comment with notes or feedback – without logging in.
Can I add audio and on-screen captions to my TikTok videos in HeyOrca?
No, due to TikTok API limitations, you can’t add audio or on-screen captions to your TikTok videos in HeyOrca. To publish your TikTok video directly from HeyOrca, you should upload a complete TikTok video. Alternatively, you can publish your TikTok via HeyOrca notifications, which will allow you to add your audio and other assets when you manually publish your video.
Does HeyOrca integrate with Threads?
Yes! You can connect your Threads account to HeyOrca to schedule, preview, approve, and publish threads.