Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Does HeyOrca offer Instagram analytics?
Yes! You can use HeyOrca to report on your Instagram impact, including engagement rate, story performance, and more. With HeyOrca Pro, you'll unlock even more detailed reporting features, including cross-channel reports, Instagram competitor reports, and automated reports.
Does HeyOrca's Instagram scheduler have a built-in approval workflow?
Yes, it’s easy to get approval from clients or other stakeholders when you schedule your Instagram content in HeyOrca. From your HeyOrca content calendar, mark your posts as “Awaiting Approval.” Then send them to your client via a shareable link. Your client can access the selected posts without logging in! They’ll be able to mark each post as “Approved” or “Rejected” and add comments with feedback.
Does HeyOrca integrate with LinkedIn?
Yes, HeyOrca integrates with LinkedIn. Plus, HeyOrca integrates with all your other favourite social media platforms: Facebook, Instagram, X (Twitter), Threads, Pinterest, Google Business Profile, TikTok, and YouTube!
Is HeyOrca a LinkedIn scheduler?
It sure is! You can use HeyOrca to create, schedule, approve, and report on your LinkedIn posts. You can also use HeyOrca’s Social Inbox to reply to your LinkedIn comments and mentions and grow your community.
Does HeyOrca offer LinkedIn analytics?
Yes! HeyOrca Standard comes with in-depth LinkedIn reports for your LinkedIn Company Page. You can report on impressions, engagement, engagement rate, post clicks, audience growth, and top-performing posts. With HeyOrca Pro, you'll get even more reporting capabilities, including cross-channel reports, date-range comparisons, and automated scheduled reports.
Does HeyOrca’s LinkedIn scheduler have an approval process?
Of course! HeyOrca offers a built-in content approval workflow. Set your posts to "Awaiting Approval" and send them to your stakeholders via a shareable link. Without logging in, your stakeholders can approve or reject posts and add comments with feedback. Once your content is approved, HeyOrca will publish it on the schedule you've set.