TikTok updates every social media manager needs to know: Here’s how TikTok is changing in 2024 [updated monthly]
TikTok is the fastest-growing social media platform. That means there are a whole bunch of opportunities for social media managers to create community on the app. But it also means there's lots of TikTok news, platform updates, and algorithm changes to keep up with.
But don't sweat it! You don't have to scour the internet for the latest TikTok headlines. Because we do it for you!
In this blog post, we'll cover all the need-to-know TikTok updates from 2024. Bookmark this page because we update it every single month. And while you're add it, go ahead and add these resources to your bookmarks too:
- Instagram updates from 2024
- Facebook updates from 2024
- LinkedIn updates from 2024
- X (Twitter) updates from 2024
- YouTube updates from 2024
- Threads updates from 2024
If you just can't wait for monthly updates, subscribe to our daily social media newsletter, the HeyOrca Brief. We'll send all the updates (and free social media resources!) right to your inbox.
Alrighty! Let’s take a look at the biggest TikTok updates from 2024.
The top TikTok headlines from 2024
Here’s a social media manager’s guide to the most recent TikTok updates, sorted by month.
October 2024: TikTok updates
New automated ad targeting options for TikTok
The TikTok team is adding range of new ad automation options. Perfect timing for all those holiday ad campaigns!
September 2024: TikTok updates
Non-live users may have access to TikTok subscriptions
At the US Creator Summit, TikTok announced that it will be expanding the Subscriptions feature to non-live users.
TikTok Music goes bye-bye
According to TikTok, the streaming app TikTok Music will shut down due to operational challenges and limited user interest.
New options in TikTok: delete and re-edit
This test allows users to re-start a video project in-app by removing all the edits you made so you can start editing again from square one.
Campaign performance guide courtesy of TikTok
TikTok loves a good guide (and so do we!). If you want to know how to successfully measure the performance of your marketing campaigns, you'll want to check this one out.
Have Thoughts? It's a new TikTok feature
This feels a bit like déjà vu. TikTok recently launched a feature that allows you to post text thoughts that will appear over your display image.
August 2024: TikTok updates
TikTok and Amazon strike a partnership
Want to make Amazon purchases right from TikTok? You may soon be able to! TikTok is introducing an Amazon integration.
Group chats and stickers are coming to TikTok DMs
Your TikTok DMs make look a little bit different soon. Many social media platforms are focusing on DMs, so this update isn't a big surprise.
July 2024: TikTok updates
Hello, custom TikTok thumbnails!
Now, you can upload a custom thumbnail image for your TikToks, according to Matt Navarra.
Want to download TikTok clips without a watermark?
You're in luck! When you go to download your video from TikTok, you'll see two options: "save with watermark" and "post to save without watermark."
TikTok may be getting a new AI chatbot
It's name will be "Genie." One of the most notable features? Users will be able to post questions in-stream and get responses right away.
June 2024: TikTok updates
The newest TikTok What's Next 2024 report is here
How have trend predictions have changed throughout the first half of the year? And what should we (as social media marketers) know going into the next 6 months of 2024?
TikTok releases a new app to compete with Instagram
Whee? Yep, it's a new app for sharing photos with your closest friends. At the moment, Whee is available for Android users in select locations.
Commercial TikTok music is now available on Adobe Express
An upgrade is here for TikTok's integration with Adobe Express! Now, you can add commercial music to your content from Adobe Express.
TikTok search engine insights released by Adobe
TikTok as a search engine! This report reveals how consumers use the app to look up products, services, and experiences.
TikTok Studio launches
It's an updated version of Creator Studio. Creators can use the new dashboard to manage video uploads, editing, performance analytics, and more.
May 2024: TikTok updates
TikTok adds a floating player on desktop
TikTok has added a new floating player option which would help users keep watching TikTok videos on desktop PC while browsing other tabs.
60-minute-long TikToks?
That's right. TikTok is currently testing hour-long videos. Would you watch a 1-hour video on TikTok?
TikTok launches TikTok Studio
TikTok Studio is an updated version of Creator Studio. The new dashboard will help creators manage video uploads, editing, performance analytics, and more.
TikTok is testing collaborations
Just like Instagram, TikTok is testing a collaboration feature that will allow you to tag a collaborator in a post. This post will then show up on both profiles.
TikTok releases a guide for beauty brands
If you work in the beauty industry, you're in luck! TikTok has released a guide for beauty brands about how to get your business noticed this spring.
TikTok releases a new study on brand discovery
TikTok released a study on how to discover more products and how to get your products seen by more users.
Universal Music Group and TikTok have an agreement
Phew! We're glad to see this one. UMG and TikTok have agreed to a multi-dimensional deal, which means all your favourite artists are back on TikTok.
TikTok sues the US government over ban
In a court filing submitted this week, TikTok calls the move to ban the app "unconstitutional."
TikTok releases a TikTok Shop safety report
TikTok shop declined 37 million product postings that didn't meet their regulations and requirements.
April 2024: TikTok updates
TikTok may introduce AI bots to pitch your products
TikTok may be working on an option that would allow brands to deploy virtual influencers who would sell their products on their behalf through videos and live-streams.
TikTok Notes launches in Canada and Australia
The new Instagram rival app has launched in Canada and Australia. Will this app gain momentum?
TikTok launches an ad campaign to oppose sell-off bill
TikTok has created a $2.1 million TV ad to showcase the benefits that the app provides its US-based users.
US Senate approves TikTok sell-off
The US Senate approved a bill that will force TikTok to be sold into US ownership or . . . be banned entirely. 😥
TikTok to restrict problematic content
TikTok will now temporarily restrict users from the For You feed for repeatedly posting problematic content such as dieting or extreme fitness.
March 2024: TikTok updates
Commercial sounds now include influencer audio
TikTok’s Sounds for Business library now includes influencer audio clips.
Search value will get TikTok creators paid
TikTok’s new monetization structure includes a new metric: search value. It determines whether a creator’s content aligns with what users are searching for on TikTok.
TikTok loves longer content
TikTok‘s Creator Program is now called Creator Rewards. If a creator wants to monetize their content, the video must be longer than 60 seconds.
TikTok is getting a new photo-based app?
Watch out, Instagram! TikTok isn’t just for videos anymore. TiKTok is currently testing a new photo-based app called TikTok Photos.
Will TikTok be able to stay in the US?
If you’re based in the US, you probably already know: lawmakers voted to pass a bill that would force ByteDance to sell TikTok to prevent the app from being banned. Eeeep!
TikTok's introduces another marketing guide
If women are your target audience, check out TikTok’s newest guide! It helps TikTok marketers reach female audiences.
TikTok introduces Creator Search Insights
This new tool is available for TikTok users in select regions. It will tell you what topics users are searching on the app, which you can use to inform your creative strategy!
TikTok makes it easier to post TikTok Stories
The new iOS homescreen widget will take you directly to TikTok Stories.
February 2024: TikTok updates
A new TikTok ads playbook has arrived
Curious about the best way to run ads on TikTok? The app has released a guide to help SMBs with content ideation for attention-grabbing ads.
TikTok says, “Have another guide!”
We love when TikTok releases new guides (they do so fairly frequently!). This guide covers the best ways ways to drive performance on TikTok.
Well, it happened. Universal Music Group music is not on TikTok
The music giant pulled its tracks from TikTok as of February 1. The two companies just could not reach a new agreement on usage rights. (But don’t stress! You can still use sounds from our list of trending audio for Reels and TikTok.)
Some of our fave music tracks are being pulled from TikTok
TikTok and Universal Music Group are stirring the pot! Artists may now be muted simply for having written with Universal-signed artists. We’re going to miss tunes for our faves (*cough* Harry Styles *cough*).
TikTok gets a new search page
Do you use TikTok as a search engine? We definitely do! The app wants users to add a new dedicated search page to your phone’s home screen. Would you do that?
TikTok is trying landscape videos
This is an interesting update! TikTok wants creators to post landscape video content. And they want the videos to be over a minute long. Creators that participate will receive "boosted views" in just 72 hours.
TikTok helps brands get funnier
TikTok releases a guide on how brands can show their funny side on the app. If your brand is looking for ways to be more playful, you’ll want to check this out.
January 2024: TikTok updates
30-minute videos on TikTok? Mhm, it might be a thing now!
TikTok is testing 30-minute uploads. Would you watch a 30-minute TikTok video? Honestly, we might!
TikTok says hello to new text size options for accessibility
We love to see accessibility improvements! TikTok is introducing new text sizes to boost accessibility on the platform.
Make Valentine’s Day special with TikTok’s SMB marketing guide
Wondering how to market a small business on Valentine’s Day? TikTok’s sharing the love with this Valentine’s Day marketing guide for SMBs.
Summary
Whale, there you have it – the latest TikTok updates and platform changes from 2024. We’ll see you back here next month for even more TikTok news. We update this resource every month so you’re always in the loop.
If you’re eager to learn about social media news as soon as it breaks, subscribe to our free daily newsletter, the HeyOrca Brief. We’ll send you breaking social media news and free resources every weekday.
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