How Do You Track CPM in Facebook Ads?
In this article, you'll find a quick step-by-step guide on how to locate and Track CPM in Facebook Ads manager.
Gone are the days where Facebook was just a social medium platform used to share status updates, post selfies, and interact with family members out of state.
In order to take advantage of all Facebook has to offer, including how to properly run an ad campaign, you need to know the ins and outs of Facebook's Ads Manager. With so many metrics here, you can know for sure that your ads are performing how you want them to.
If you're getting started with Facebook ads, CPM (cost per one thousand impressions) is a metric you'll want to make sure you're tracking.
Thankfully, navigating Facebook Ads Manager and locating your CPM is easy and only takes a few clicks.
Let’s dive into the steps! 👇
How to Find CPM in Facebook Ads Manager
To find your CPM, follow these five easy steps:
- Log into your Facebook Ads Manager account
- Open the “Ads” tab in the upper righthand corner.
- Choose the dates you'd like to report on for your CPM
- From the "Columns" dropdown menu, select "Performance and Clicks" reporting view
- Scroll until you see the option "CPM (Cost per 1,000 impressions)". The number listed here is your CPM.
Once you’ve located where CPM is in your Facebook Ads, what do you do from there?
For starters, it’s a good idea to keep tabs on this number to make sure there isn't any sudden or trending increases in your CPM. If it starts to become too high, chances are you’re paying too much to run the ad and it’s not getting in front of your target audience. You'll want to dig deeper and learn how to reduce your Facebook CPM so you’re not wasting funds on these ads.
If you’re happy with the CPM you see in Facebook Ads, consider using it as a benchmark against the advertisements you decide to run on Facebook in the future, so you can know for sure just how far your money is going.
Have any questions about tracking CPMs in Facebook Ads Manager? Email datis@heyora.com
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