Who's Where? Social Media Demographics by Network
[et_pb_section bb_built="1" admin_label="section" _builder_version="3.0.72" module_class="blog-font"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Intro" background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]Social media has grown beyond the original status or picture update. Social media has impacted how people engage and communicate with each other, foster relationships, read the news, carry-out business, and so much more. Successful brands are able to cut through the noise and engage with their target audience. So how can you make sure that you're reaching the right demographic? Let's discover what type of people can be found on Facebook, Twitter, Instagram, and Snapchat, and how to make the most of the platforms you choose to incorporate into your social media strategy.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Facebook" background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]
Demographics
Despite the ever-changing social media landscape, Facebook continues to dominate the web - with 1.4 billion active monthly users. 72% of adults online are active on Facebook. The majority of these users are between the ages of 18 and 29 years old. Whats particularly interesting about Facebook is the diversity of its user base. In terms of education, gender, location, and income, there doesn't appear to be one specific attribute or characteristic in particular that stands out. With social networks like Snapchat and Instagram on the rise, some speculate how long Facebook can continue to resonate with younger audiences (especially those who may not want their grandparents liking or sharing every post they're tagged in). In fact, Facebook has seen an increase of 80% in users over the age of 55 years old - particularly those individuals who want to feel connected with family and friends. Keeping that in mind, Facebook may be the best platform when it comes to storytelling and long-form content. Between sharing, commenting, and reactions, the right content can make waves.
Related Article : The Ultimate Social Media Crisis Plan
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Demographics
For a social platform that since its inception has limited users to 140 characters or less, people can sure talk a lot. Among the 320 million active monthly users. Twitter attracts younger users between the ages of 18 and 29, who make up almost 40% of all users. Between tweeting, retweeting, following, and direct messages, Twitter is the perfect platform for brands to communicate and engage directly with audience members. Twitter is all about being live and in the moment - a similar interest held by younger audiences. So if you want to keep your customers up-to-date with trends and topics surrounding your brand, as well as interacting and sparking real-time conversations, Twitter is the place to be.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_image src="https://heyorca.com/wp-content/uploads/2016/06/cut-to-hashtag-.jpg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" _builder_version="3.0.72" animation_direction="off" /][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Instagram" background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]
Demographics
With millennials continuously capturing everything in the moment, its no wonder that 18-29 year olds make up 55% of the photo and video sharing platforms users. Instagram counts for around 28% of adults who use the internet, with 31% being female. The majority of users live in urban areas (more scenic views for selfies, I'm sure). Instagram is the ideal platform for sneak peeks of products and behind the scenes extras. In addition to showing off your photography skills, many brands use Instagram for promotions and contests to spark engagement with the aid of beautiful visuals. With the majority of millennials as active users, Instagram is also a great option when considering influencer marketing. 92% of consumers rely on referrals about products from people they know more than anything else.
Related Article : Power of Influencer Marketing
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SNAPCHAT
Demographics
As of June 2016, Snapchat surpassed Twitter in the battle of most daily active users, totalling 150 million. Snapchat also seems to be the popular hub for millennials - about 30% of them. 45% of users range between the ages of 18 and 24 and the majority of the infamous selfie is shared by females - around 77%. Snapchat prides itself on being the next best thing to personal interaction - with that in mind, companies should encourage user-generated content and humanize their brand. 78% of millennials are more likely to become part of a brand when they have face-to-face interaction with it.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Outro " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]
Once you've identified your target demographic, align your social media strategy with goals and milestones as a brand. This will help you determine which social platforms will help your brand engage your target audiences and pique their interest. Regardless of which platforms you decide to choose, make the most of them!
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[/et_pb_text][et_pb_code global_parent="6738" _builder_version="3.0.80"]<div id="hsformContainer2"><!-- [et_pb_line_break_holder] --><!--[if lte IE 8]><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script><!-- [et_pb_line_break_holder] --><![endif]--><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --> hbspt.forms.create({ <!-- [et_pb_line_break_holder] --> portalId: '596637',<!-- [et_pb_line_break_holder] --> target: '#hsformContainer2',<!-- [et_pb_line_break_holder] --> formId: '47463799-6377-48e8-b179-635f156dee3c'<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --></script><!-- [et_pb_line_break_holder] --></div>[/et_pb_code][et_pb_cta global_parent="6738" title="The Ultimate Social Media Guide for Digital Agencies" button_url="https://try.heyorca.com/ultimate-social-media-guide/" url_new_window="on" button_text="Download now" use_background_color="on" background_color="rgba(255,255,255,0)" background_layout="dark" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="off" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0" module_class="blog-font" disabled="on" disabled_on="on|on|on" _builder_version="3.0.80"]"In Crossing the Chasm, Geoffrey Moore defines a market as a group of individuals who can reference each other. Put another way, for every market there is a social media community waiting to be born."[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]