Top 10 Social Media Influencers to Follow on Twitter

[et_pb_section bb_built="1" admin_label="section"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Intro " background_layout="light" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_class="blog-font" module_alignment="left"]Social media can be a confusing place for the social media manager. How do you align your company objectives with a sometimes fickle world, achieving a high impact within the tight confines of a post? But the opportunities offered by Facebook, Twitter, Instagram, LinkedIn and the like are too plentiful to ignore.From interesting articles to competitions and videos, these platforms offer engagement with existing and potential customers in real time, the opportunity to build a community around a brand, and access to accompanying analytics platforms which dissect exactly who's taking an interest in your channel, as well as direct ways of targeting them with promotional posts and paid campaigns.

Related Article : Influencer Campaigns You Wish Were Yours

For the reasons above, social media managers are now a vitally important cog in the marketing machines of businesses, from SMEs to corporates. So it's lucky that there is a galaxy of social media influencers residing on Twitter, always ready to impart some helpful advice. Influencers are undeniable powerhouses, and are more powerful than you might think. Deciding on the right social media influencers to follow on Twitter can be time consuming so we're hoping to make that process a little easier for you.Here's our list of 10 key people you should following on Twitter if you are a social media manager.

Social Media Influencers To Follow on Twitter

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Guy K. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]1. Guy Kawasaki @GuyKawasaki

- 160k tweets, 1.48m followers

Kawasaki is a former chief evangelist at Apple, and seems to have developed an army of disciples who hang on to his every word as a gem of social media wisdom - and on the whole they are right. The affable Kawasaki is one of those forward-looking influencers whose creative thinking can benefit your own campaign.[/et_pb_text][et_pb_text admin_label="David M. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

2. David Meerman Scott @dmscott

- 16.2k tweets, 125k followers

"If you recently saw something great in your feed, there is a good chance that David Meerman Scott tweeted it first." So said Social Media Today of this top tweeter. He is the author of several highly regarded marketing books and a consistently colorful contributor to the platform.[/et_pb_text][et_pb_text admin_label="Kristi H." background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

3. Kristi Hines @kristihines

- 28.5k tweets, 68.3k followers

Hines is a respected journalist and blogger, and it is evident from her posts that she has a way with words. Follow her for a plethora of useful information and views about online marketing, with a clear focus on subjects relating to content marketing and social media.[/et_pb_text][et_pb_text admin_label="Larry K. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

4. Larry Kim @larrykim

- 49.5k tweets, 403k followers

This pay per click guru, who founded one of the leading global firms, doesn't only know his online marketing, he is a dab hand when it comes to social media. Kim nearly always makes sense when he opines on an issue relating to networking online.[/et_pb_text][et_pb_text admin_label="Jon Morrow " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

5. Jon Morrow @smartbloggerhq

- 9k tweets, 45k followers

If you haven't checked out his Boost Blog Traffic site, we recommend you do so, as it does a lot more than 'what it says on the tin'. Morrow is one of the industry's leading lights, and naturally, his feed is a bona fide hub of social media marketing and social media planning.[/et_pb_text][et_pb_image src="https://heyorca.com/wp-content/uploads/2016/09/Twitter-Influencers-1-.jpg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" border_style="solid" _builder_version="3.0.80" module_class="blog-font" show_bottom_space="on" animation_direction="off" /][et_pb_text admin_label="Ann H. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

Related Article : Social Media Planning with HeyOrca

6. Ann Handley @MarketingProfs

- 53.7k tweets, 357k followers

Rather than dispassionately sending out tweets, there seems to be a fair amount of dedication to the cause in the output of social media expert Handley, who is the head of Marketing Profs (http://www.marketingprofs.com/). She is a determined advocate that quality content will help you rise to the top in marketing, which is a sentiment most of us would like to agree with.[/et_pb_text][et_pb_text admin_label="Mari S. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

7. Mari Smith @MariSmith

- 84.6k tweets, 482k followers

Smith is a specialist within a specialty, dedicating her expertise and tweets to Facebook marketing. She styles herself as "The Premier Facebook Marketing Authority", and it's not hard to see why.[/et_pb_text][et_pb_text admin_label="Jason F. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

8. Jason Falls @JasonFalls

- 54.4k tweets, 103k followers

Jason Falls made his name both as vice president of respected firm Elastic, and as a popular social media author in his own right. It is also his sharp wit and eye for a killer tweet that's made him a welcome addition to many timelines.[/et_pb_text][et_pb_text admin_label="Gary V. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

9. Gary Vaynerchuk @garyvee

- 145K tweets, 1.31m followers

Like Falls, Vaynerchuk isn't averse to a healthy slice of self deprecating humour, but his one million followers suggests he offers more than simply a laugh. The head of Vayner Media (http://www.marketingprofs.com/) tweets and retweets a daily stream of super relevant content.[/et_pb_text][et_pb_text admin_label="Marshia C. " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

10. Marsha Collier @MarshaCollier

- 284k tweets, 159k followers

If you're interested in social media commerce, it's time to follow Collier, who has written many books on the subject and enjoys sharing her expertise on Twitter.[/et_pb_text][et_pb_image src="https://heyorca.com/wp-content/uploads/2016/09/Twitter-Influencers-2-.jpg" show_in_lightbox="off" url_new_window="off" use_overlay="off" animation="off" sticky="off" align="center" force_fullwidth="off" always_center_on_mobile="on" border_style="solid" _builder_version="3.0.80" module_class="blog-font" show_bottom_space="on" animation_direction="off" /][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Outro " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_class="blog-font" module_alignment="left"]

Related Article : The Power of Influencer Marketing

According to eMarketer, 81% of marketers who tried influencer marketing report that it is an effective channel, underlining the potential of a company reaching out to the right influencers. Take environmentally conscious Boxed Water, for example. They sought the help of top Instagrammers such as Megan DeAngelis, Jaime King and Aidan Alexander to spread the word of their #ReTree campaign, in which they promised to plant two trees every time the #ReTree hashtag was posted next to an image of Boxed Water. By targeting these hugely popular Instagram devotees, they immediately positioned themselves as a desirable brand on the network. So we can see, when matched with the right influencer, social media campaigns can receive a welcome boost of endorsement, and in our shareable society, we might see them spread like wildfire.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" fullwidth="off" specialty="off"][et_pb_row make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" background_position="top_left" background_repeat="repeat" background_size="initial" global_module="7010"][et_pb_column type="4_4"][et_pb_text global_parent="7010" background_layout="light" text_orientation="center" use_border_color="off" border_color="#ffffff" border_style="solid"]

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[/et_pb_text][et_pb_code _builder_version="3.0.80"]<div id="hsformContainer2"><!-- [et_pb_line_break_holder] --><!--[if lte IE 8]><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script><!-- [et_pb_line_break_holder] --><![endif]--><!-- [et_pb_line_break_holder] --><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --> hbspt.forms.create({ <!-- [et_pb_line_break_holder] --> portalId: '596637',<!-- [et_pb_line_break_holder] --> target: '#hsformContainer2',<!-- [et_pb_line_break_holder] --> formId: '47463799-6377-48e8-b179-635f156dee3c'<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --></script><!-- [et_pb_line_break_holder] --></div>[/et_pb_code][et_pb_cta title="The Ultimate Social Media Guide for Digital Agencies" button_url="https://try.heyorca.com/ultimate-social-media-guide/" url_new_window="on" button_text="Download now" use_background_color="on" background_color="rgba(255,255,255,0)" background_layout="dark" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="off" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0" module_class="blog-font" disabled="on" disabled_on="on|on|on" _builder_version="3.0.80"]"In Crossing the Chasm, Geoffrey Moore defines a market as a group of individuals who can reference each other. Put another way, for every market there is a social media community waiting to be born."[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]