Wondering what happened on social media last month? We’ve got your back! Every month, we gather a list of the biggest social media headlines and platform updates. So you don’t have to go searching the seas for the latest social media news.
Use these insights to inform your social media strategy, wow your clients, and impress your team with your up-to-date social media knowledge! Here’s a roundup of what’s new in the social media marketing industry.
What happened in the social media industry in March 2024?
In no particular order, here are the biggest updates from Meta, X (Twitter), LinkedIn, Pinterest, and more
The biggest updates from TikTok in March 2024
TikTok adds influencer audio to commercial sounds
TikTok has added a variety of influencer audio clips to its Sounds for Business library for advertisers to use.
TikTok will pay creators based on their search value
The new monetization structure within Creator Rewards includes an area on search value. This metric will be based on whether a creator is posting content that aligns with what users are searching on the app.
Longer content on TikTok is here to stay
TikTok announced that the Creator Program will now be Creator Rewards. Creators will now need to make a video longer than one minute to monetize through the program.
TikTok is testing a new photo-based app
TikTok is coming for Instagram! And not just for videos. A new photo-based app called TikTok Photos is currently in testing.
TikTok's fate in the US
What's going to happen next? 😥 House lawmakers voted to pass a bill that would ban the app unless ByteDance sells it. If you're based in the US, are you worried about this update?
TikTok's back with another guide
TikTok has been releasing guide after guide! If your target audience is women, you should check out their newest how-to guide for reaching your female audience.
TikTok launches Creator Search Insights
Okay, this is cool! TikTok has launched special creator search insights that will source inspiration for your content so that your creative strategy aligns with your audience's interests.
TikTok is testing a new iOS home screen widget
Looks like TikTok wants you to create more Stories! The widget will direct people directly to the Stories area of TikTok so that you can create content quickly.
The biggest updates from LinkedIn in March 2024
LinkedIn may be adding games to its platform
I'm not quite sure if LinkedIn is the platform I'd go to for gaming, but it may be happening! The app is currently working on incorporating games that will rank companies based on the scores of their employees.
LinkedIn expands Thought Leader Ads
LinkedIn is now expanding its Thought Leader Ad feature to now include sponsorship of content from any member – not just employees.
The biggest updates from Pinterest in March 2024
Pinterest rolls out body type filters
After being in testing for a few months, Pinterest launches its body type filter. This will allow users to choose what body type they'd like featured in the search results.
Summary
And just like that, you’re all caught up on the biggest social media headlines from March 2024. If you think your clients or team would be interested in these social media headlines, go ahead and steal our March 2024 social media roundup presentation. Make a copy, update the branding, and share away!
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