How to Discuss Sensitive Topics on Social Media: A Guide to Truth and Reconciliation Day

In an age where social media is a powerful tool for communication, addressing sensitive topics can be both challenging and necessary. One such topic that deserves our attention is the National Day of Truth and Reconciliation, observed annually on September 30th in Canada.

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To discuss sensitive subjects like this on social media, we must do so with respect, empathy, and authenticity. In this article, we'll explore how to navigate these discussions effectively, using Truth and Reconciliation Day as an example.

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We want to thank Julietta Sorensen Kass, Indigenous Relations Specialist at Danielle Hartley Indigenous Relations, for researching and creating this information for the HeyOrca team.

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Educate Yourself

Before embarking on any discussion of sensitive topics, it's essential to equip yourself with knowledge. Take the time to delve into the significance and history of the subject at hand. In the case of Truth and Reconciliation Day, researching its background is critical to understanding its importance, particularly in addressing Indigenous issues. Seek guidance from experts or organizations like Danielle Hartley Indigenous Relations, who can provide valuable insights.

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Avoid Insincere or Self-Serving Behavior

Addressing sensitive topics on social media demands sincerity and empathy. Here are some key points to avoid insincerity or self-serving behavior:

• Recognize Your Role as an Ally: It's crucial not to present yourself as a savior or seek excessive gratitude. Remember, allies should look to Indigenous leadership to guide their reconciliation efforts
• Amplify Indigenous Voices: Utilize your platform to amplify the voices of Indigenous leaders, influencers, resources, and movements. Instead of adding your commentary, focus on sharing content created by Indigenous individuals or organizations.
• Speak Like a Human: Avoid sounding overly corporate or self-centered in your social media posts. Authenticity shines through when your tone is informal and relatable.
• Support Existing Work: Rather than creating new projects, consider contributing to programs or events addressing Indigenous needs. Share your involvement, but keep the spotlight on the work done by Indigenous individuals or organizations.
• Extend Support Offline: Recognize that social media is just one aspect of allyship. Engage in offline actions such as education, donations, and face-to-face conversations with those in your social circles. Participate in public events celebrating Indigenous culture.

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Demonstrating Authenticity and Active Support

To authentically demonstrate your commitment to truth and reconciliation on social media, consider these steps:

• Engage with Truth and Reconciliation Calls to Action: Periodically explore the Truth and Reconciliation Calls to Action on your platform. Encourage discussions about specific calls and solicit input and resources from your audience.
• Showcase Successful Campaigns: Share examples of successful social media campaigns that promote Indigenous culture, history, or issues. Highlight the impact and significance of these campaigns in educating and raising awareness.

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Relevant Hashtags and Events

Participating in relevant hashtags and events can help you connect with a broader audience and show your support for truth and reconciliation and Indigenous communities. Some relevant hashtags include #TruthandReconciliation, #OrangeShirtDay, and #EveryChildMatters.

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Reliable Information and Sources

To ensure that your social media content is accurate and respectful, use reliable information and sources. Here are some resources you can refer to:

• Calls to Action Booklet from the National Centre for Truth and Reconciliation (NCTR)
• Coursera course "Aboriginal Worldviews and Education"
• "Braiding Sweetgrass" (Free Audio Book)
• Native-Land.ca
• Rupertsland Centre for Teaching and Learning
• "21 Things You May Not Know About the Indian Act" by Bob Joseph
• "Wayi Wah! Indigenous Pedagogies: An Act for Reconciliation and Anti-Racist Education" by Jo Chrona

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Company Support and Meaningful Dialogue

For companies aiming to actively support reconciliation efforts and engage with Indigenous communities, consider these steps:

• Familiarize your organization with the Truth and Reconciliation Calls to Action and develop a plan for how your company can support them.
• Conduct an organization-wide review to assess areas of growth and strength in Indigenous allyship, including awareness, hiring, retention, procurement, and community engagement.
• Seek opportunities in your area to listen to Indigenous speakers, leaders, and Elders to continue your learning and build meaningful connections with Indigenous communities.

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Discussing sensitive topics on social media, such as Truth and Reconciliation Day, requires empathy, education, and authenticity. By following the guidelines outlined in this article, you can contribute meaningfully to the conversation and support reconciliation efforts in a respectful and impactful manner. Remember that the key is to be sincere, respectful, and committed to making a positive difference in the world.

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Again, we'd like to thank Julietta Sorensen Kass for providing HeyOrca for this helpful and important information.

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If you're looking for more information on this topic, please contact the team at Danielle Hartley Indigenous Relations.