How to Create a Social Media Calendar that Works
[et_pb_section bb_built="1" admin_label="section" _builder_version="3.0.72" module_class="blog-font" next_background_color="#000000"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Quote " background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_alignment="left"]
How to Create a Social Media Calendar
[/et_pb_text][et_pb_text admin_label="Content Buckets " background_layout="light" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.106" module_alignment="left"]
Content Buckets
Organize your content into buckets, and use tags and filtering to keep your content organized. Different types of content, even long form vs. short form will attract different types of people. For example:
- Videos
- Blog Posts (In-house, guest)
- Behind the Scenes material
- Influencer/Thought leader material
Organizing your content this way will allow you to analyze the effectiveness of your content strategy and make adjustments. This is also a great way to keep your material organized - especially as the demand for content grows.
[/et_pb_text][et_pb_text admin_label="Social Media and Content " background_layout="light" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.106" module_alignment="left"]
Get the timing right
Did you know that Facebook has higher rates of engagement on Thursday and Friday? What about the fact that Twitter sees higher CTR on the weekends? Timing is an important consideration when developing your content strategy. Last minute and trending topics aside (which will come up), determine the frequency and times to schedule your social posts. You wouldn't send a long email on a Friday at 4:30 pm because you know the recipient probably won't look at it - apply that same idea to social media posts. People scroll through news feeds in the morning with their coffee, on lunch break, etc. Make the most out of those windows of time to spark engagement.[/et_pb_text][et_pb_text admin_label="Choosing Tool & Conclusion " background_layout="light" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_alignment="left"]
Choose your tool
There are lots of options out there when it comes to social media calendar tools - it all depends on what you're looking for. Looking for spreadsheets? Love analytics? Or maybe scheduling is more your style. Perhaps your client would even like to be part of the content creation workflow without having to follow your progress through spreadsheets and emails.At the end of the day, the objective of using a social media calendar is to make your workflow easier to understand and to manage. Choose a calendar that's easy to use and that complements your current processes.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" fullwidth="off" specialty="off" prev_background_color="#000000" _builder_version="3.0.106" global_module="12787"][et_pb_row global_parent="12787" _builder_version="3.0.106" background_color="#3547bd" border_radii="on|15px|15px|15px|15px" custom_padding="25px|25px|25px|25px"][et_pb_column type="4_4"][et_pb_text admin_label="CTA" global_parent="12787" background_layout="dark" text_orientation="center" _builder_version="3.0.106" saved_tabs="all"]
Curious to learn more about HeyOrca?
[/et_pb_text][et_pb_button global_parent="12787" button_url="https://try.heyorca.com/request-a-demo/" url_new_window="off" button_text="Start your Free Trial" button_alignment="center" background_layout="light" custom_button="on" button_text_color="#ffffff" button_border_color="#63c37f" button_use_icon="off" button_icon_placement="right" button_on_hover="off" button_letter_spacing_hover="1" saved_tabs="all" _builder_version="3.0.106" button_bg_color="#63c37f" button_text_color_hover="#63c37f" button_bg_color_hover="#ffffff" button_border_color_hover="#63c37f" button_font="|600|||||||" /][et_pb_text global_parent="12787" _builder_version="3.0.106" background_layout="dark" text_orientation="center"]
Or watch our 1-min demo video.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Manage all your clients with one social media scheduler. Every HeyOrca plan comes with unlimited users. So you can build communities and client trust – without being penalized for growing your team. Sign up for a personalized tour of HeyOrca for free (and enjoy special agency pricing and perks when you subscribe).
Every member of your team deserves a seat at the table. That's why every HeyOrca plan comes with unlimited users. Choose the social media scheduler that helps you create, collaborate, and build community – without worrying about extra fees. Start your free trial.
Looking for the best social media scheduler? Hi, we're HeyOrca: the all-in-one social media scheduler that comes with unlimited users. Start a free trial today. No card required.
You found it: the best social media scheduler for teams and agencies. Every HeyOrca plan comes with unlimited users. So you can create content, build communities, and report on your success. All without sharing passwords or paying extra for per-user pricing. Try HeyOrca for free today.
"Social media is just a buzzword until you come up with a plan".
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Opening Paragraph " background_layout="light" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.80" module_alignment="left"]Truer words have never been spoken. Social media management takes on a completely new meaning when we are required to juggle multiple clients while creating engaging content for each of them. Between scheduling, planning, and engaging with thought leaders or customers, as well as jumping from one social channel to the next, you need to create a social media calendar and keeping separate social media calendars is essential for managing multiple clients.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Why Use a Social Media Calendar" background_layout="light" text_orientation="left" border_style="solid" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.72" module_alignment="left"]