Brand building through social media

[et_pb_section admin_label="Section" fullwidth="off" specialty="off"][et_pb_row admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" padding_mobile="off" allow_player_pause="off" parallax="off" parallax_method="off" make_equal="off" parallax_1="off" parallax_method_1="off" column_padding_mobile="on"][et_pb_column type="4_4"][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5"]Whether your goal is to get more subscribers, to sell products or to convince followers of a particular point, they still need to know who you are in the first place. Your ability to encourage your customers to take action comes directly from your brand's authority. One of the best ways to build your brand is through social media. Social media branding is an effective, immediate and cost-effective way to boost your brand's voice while connecting with current and potential customers. As with anything else, your social media branding success is largely dependent on what you do. Here is a look at the brand-building bases you need to cover.[/et_pb_text][et_pb_text admin_label="H2" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]

Find your network

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5"]Social media has exploded, and there are literally hundreds of networks out there. However, only a select few will benefit your brand, so you need to identify which ones support your brand image and connect with the audience you're looking for. Facebook, for example, is generally a good place to start because it has around 1.5 billion active monthly users, as reported by AdWeek's Social Times. Instagram is a place to consider if your brand relies on images. Pinterest, says Business Insider, has a user base that is largely women and spans multiple generations. LinkedIn might be the right choice if you're operating a B2B company because it gives you the ability to connect with corporate influencers and promote the business-related content you'll get on there.[/et_pb_text][et_pb_text admin_label="H2" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]

Provide valuable, shareable content

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5"]Your brand content will be much stronger if you work on creating content your users will naturally want to share instead of producing content just to meet a schedule you've set. Keep the following ideas in mind when you're creating your content. All pieces of content should support your brand image. Humour can be difficult to pull off, so use memes with caution. If you're not completely certain how your audience will react to your image, resist the urge to use clickbait tactics or create memes that could backfire on your company's image. Research content types to see which ones are more likely to gain visibility on your platforms. Don't fear visual content. Forbes says that that blogs with images get 94 percent more views on average than those that do not have images.[/et_pb_text][et_pb_text admin_label="H2" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]

Tap into influencers

[/et_pb_text][et_pb_text admin_label="P" background_layout="light" text_orientation="left" text_text_color="#333333" use_border_color="off" border_color="#ffffff" border_style="solid" custom_css_main_element="text-rendering: optimizeLegibility;" text_font_size="18" text_font="Open Sans||||" text_letter_spacing="1" text_line_height="1.5"]Providing great content will slowly but surely build your social media brand. Leverage audiences that your industry's influencers have already built in order to speed this process up. You can mention these influencers or reference their websites in your content, or you can try sharing some of their content on your platform and tagging them. If you're citing them in your content, follow up with an email to let them know. The social media field is quite crowded, and organic reach is harder to come by these days. Consider running paid campaigns on your platforms, such as Facebook contests. Whatever approach you decide to take, make sure there is something valuable being offered to your audience![/et_pb_text][et_pb_button admin_label="Button" button_url="https://heyorca.com/blog/team-collaboration/how-to-foster-collaboration-within-your-agency/" url_new_window="off" button_text="Discover Agency Collaboration Tools" button_alignment="center" background_layout="light" custom_button="off" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0"][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]