F8, Facebook's annual developer conference, highlights our global interconnection, their latest technology & developments, and plans for the future of their entire family of apps & services. Here are some of the things that we are most interested in that came from the...

With Instagram recently announcing that they would be hiding ‘likes’ it’s more important now than ever to attract users to your account through other means, and one of the easiest ways to do that is through hashtags. Hashtags are the one surefire way to bring users...

Before everyone came out with their own version of Stories, the big trend was to implement Live video. Snapchat, Instagram, Facebook, Twitter, YouTube… and now LinkedIn. LinkedIn says that video is the fastest-growing format on its platform, so they’re doubling-down...

Looking to create the perfect IGTV or Instagram story but don’t think you have the skills? You don’t need to be a graphic designer to put together a stylish, sleek IGTV or Instagram story that will attract followers to your page. You just need a few simple tools and a...

Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here's the TL;DR version of the keynote courtesy of the HeyOrca Pod 😉 Facebook Messenger What...

Over the past several years, the lines between social media platforms have been becoming more and more blurred as some of them implement features that have been made popular by others. LinkedIn now joins the roster as it has recently released a version of Reactions; a...

Live events are unpredictable. News broadcasts, live sporting events, concerts, and award shows are all susceptible to Murphy’s Law (what can go wrong will go wrong). There are certain types of events that you can plan better than others, but things don’t always go...

We're all about helping agencies take back their day here at HeyOrca, but we know it's a tall task. Between continuously executing on your various marketing strategies and keeping clients happy, it's hard to worry about small details like ensuring brand...

We've all heard it. The next big marketing and sales revolution. Be authentic! Be human! If only it were that easy. But it is getting easier. Consumers today crave a personal connection with the brands they love and follow (seemingly) more than ever before...

Instagram is a fantastic opportunity for agencies. Not just for IG's reach and engagement, but for the tools it gives your social media manager. Instagram Stories are already a great feature that help build interest and drive interaction, but Instagram...