F8, Facebook's annual developer conference, highlights our global interconnection, their latest technology & developments, and plans for the future of their entire family of apps & services. Here are some of the things that we are most interested in that came from the...read more
With Instagram recently announcing that they would be hiding ‘likes’ it’s more important now than ever to attract users to your account through other means, and one of the easiest ways to do that is through hashtags. Hashtags are the one surefire way to bring users...read more
Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...read more
Before everyone came out with their own version of Stories, the big trend was to implement Live video. Snapchat, Instagram, Facebook, Twitter, YouTube… and now LinkedIn. LinkedIn says that video is the fastest-growing format on its platform, so they’re doubling-down...read more
Looking to create the perfect IGTV or Instagram story but don’t think you have the skills? You don’t need to be a graphic designer to put together a stylish, sleek IGTV or Instagram story that will attract followers to your page. You just need a few simple tools and a...read more
Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here's the TL;DR version of the keynote courtesy of the HeyOrca Pod 😉 Facebook Messenger What...read more
Over the past several years, the lines between social media platforms have been becoming more and more blurred as some of them implement features that have been made popular by others. LinkedIn now joins the roster as it has recently released a version of Reactions; a...read more
Content and context are getting married in HeyOrca 🎊 It starts with strategy. Well, it really starts with a relationship. A relationship with a brand that has specific needs and associated brand guidelines. Then comes the strategy. At some point (during or after the...read more
Live events are unpredictable. News broadcasts, live sporting events, concerts, and award shows are all susceptible to Murphy’s Law (what can go wrong will go wrong). There are certain types of events that you can plan better than others, but things don’t always go...read more
At face value, social media can appear to be a vehicle best suited for brands and companies to interact directly with consumers. This is certainly true – but the benefits of social media absolutely extend to B2B brands and companies. In fact, it can be an extremely...read more
In marketing, it’s important to control the message that people receive about your brand or business. We don’t just put out content and hope for the best, everything is done with intentionality. There are often specific things that we’re trying to achieve or promote,...read more
We're all about helping agencies take back their day here at HeyOrca, but we know it's a tall task. Between continuously executing on your various marketing strategies and keeping clients happy, it's hard to worry about small details like ensuring brand...read more
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