HeyOrca: The social media management tool for agencies
How this marketing agency builds social movements with HeyOrca
Meet Daria Benedict, the Director of Social Media at Wondros, an independent global creative agency dedicated to solving complex communication challenges for mission-driven clients. Here's how she and her team use HeyOrca to manage social media – and spark worldwide change.
Manage all of social in one place
Daria and her team manage internationally recognized social campaigns for multiple brands. So it's important that each client has their own dedicated workspace. With HeyOrca, Daria creates client-specific content calendars and connects up to 10 social accounts to each calendar.
Then she adds her collaborators and adjusts their user roles and permissions. Since HeyOrca comes with unlimited users, she doesn't have to worry about paying extra for every user she adds.
Manage all of social in one place
Daria and her team manage internationally recognized social campaigns for multiple brands. So it's important that each client has their own dedicated workspace. With HeyOrca, Daria creates client-specific content calendars and connects up to 10 social accounts to each calendar.
Then she adds her collaborators and adjusts their user roles and permissions. Since HeyOrca comes with unlimited users, she doesn't have to worry about paying extra for every user she adds.
Plan and preview content
Using HeyOrca's content calendar, Daria's team strategizes posts around important dates and trends. Then they use the desktop and mobile preview tool to ensure their posts look accurate and consistent across devices.
Plan and preview content
Using HeyOrca's content calendar, Daria's team strategizes posts around important dates and trends. Then they use the desktop and mobile preview tool to ensure their posts look accurate and consistent across devices.
Create content faster
To save time on cross-posting, Daria's team uses HeyOrca to copy posts across their social accounts.
She says, "The 'duplicate' feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels."
Create content faster
To save time on cross-posting, Daria's team uses HeyOrca to copy posts across their social accounts.
She says, "The 'duplicate' feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels."
Approval and automation
When Daria's posts are ready for approval, she sends her stakeholders a shareable link. Her clients can approve, reject, or leave feedback on posts – all without logging in!
Psst! HeyOrca's built-in approval system is easy even for less tech-savvy clients. Of a recent campaign, Daria says, "The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca."
Approval and automation
When Daria's posts are ready for approval, she sends her stakeholders a shareable link. Her clients can approve, reject, or leave feedback on posts – all without logging in!
Psst! HeyOrca's built-in approval system is easy even for less tech-savvy clients. Of a recent campaign, Daria says, "The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca."
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting tools come into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. She can also create custom reports, schedule automated reports, and leverage AI-powered report summaries. This data-driven approach informs future decisions and improvements.
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting tools come into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. She can also create custom reports, schedule automated reports, and leverage AI-powered report summaries. This data-driven approach informs future decisions and improvements.
5 tools Daria's social media agency loves
Here are the must-have social media management tools for building engaged communities
Client-specific calendars
Take it from Daria: "The ability to separate calendars with different levels of visibility is great for our internal teams to be aware of what we're posting while keeping internal comments invisible to the clients, all without disrupting our workflow."
Colour-coded events
It's important that Daria's team plans their posts around relevant events, holidays, and trends. HeyOrca makes it easy to visually mark special events and campaigns right on the content calendar. Daria can even auto-add regional holidays.
Simple cross-posting tools
HeyOrca makes it easy to keep social content consistent across multiple accounts. Daria's team uses the "copy post" tool to duplicate posts across their content calendar. They can also use HeyOrca to create posts in bulk.
Easy content approvals
HeyOrca's built-in approval system helps Daria and her team eliminate back-and-forth email chains and Slack messages. Once her clients approve posts, HeyOrca automatically publishes them at the scheduled time.
Robust social media reports
Daria says, "The HeyOrca reporting suite is perfect for our social media content team to view day-to-day, allowing us to see what content is performing best, which in turn guides our content strategy for upcoming posts."
Frequently Asked Questions
Does HeyOrca offer Instagram analytics?
Yes! You can use HeyOrca to report on your Instagram impact, including engagement rate, story performance, and more. With HeyOrca Pro, you'll unlock even more detailed reporting features, including cross-channel reports, Instagram competitor reports, and automated reports.
Does HeyOrca's Instagram scheduler have a built-in approval workflow?
Yes, it’s easy to get approval from clients or other stakeholders when you schedule your Instagram content in HeyOrca. From your HeyOrca content calendar, mark your posts as “Awaiting Approval.” Then send them to your client via a shareable link. Your client can access the selected posts without logging in! They’ll be able to mark each post as “Approved” or “Rejected” and add comments with feedback.
Does HeyOrca integrate with LinkedIn?
Yes, HeyOrca integrates with LinkedIn. Plus, HeyOrca integrates with all your other favourite social media platforms: Facebook, Instagram, X (Twitter), Threads, Pinterest, Google Business Profile, TikTok, and YouTube!
Is HeyOrca a LinkedIn scheduler?
It sure is! You can use HeyOrca to create, schedule, approve, and report on your LinkedIn posts. You can also use HeyOrca’s Social Inbox to reply to your LinkedIn comments and mentions and grow your community.
Does HeyOrca offer LinkedIn analytics?
Yes! HeyOrca Standard comes with in-depth LinkedIn reports for your LinkedIn Company Page. You can report on impressions, engagement, engagement rate, post clicks, audience growth, and top-performing posts. With HeyOrca Pro, you'll get even more reporting capabilities, including cross-channel reports, date-range comparisons, and automated scheduled reports.
Does HeyOrca’s LinkedIn scheduler have an approval process?
Of course! HeyOrca offers a built-in content approval workflow. Set your posts to "Awaiting Approval" and send them to your stakeholders via a shareable link. Without logging in, your stakeholders can approve or reject posts and add comments with feedback. Once your content is approved, HeyOrca will publish it on the schedule you've set.