HeyOrca: The social media management tool for agencies
How this marketing agency builds social movements with HeyOrca
Meet Daria Benedict, the Director of Social Media at Wondros, an independent global creative agency dedicated to solving complex communication challenges for mission-driven clients. Here's how she and her team use HeyOrca to manage social media – and spark worldwide change.
Manage all of social in one place
Daria and her team manage internationally recognized social campaigns for multiple brands. So it's important that each client has their own dedicated workspace. With HeyOrca, Daria creates client-specific content calendars and connects up to 10 social accounts to each calendar.
Then she adds her collaborators and adjusts their user roles and permissions. Since HeyOrca comes with unlimited users, she doesn't have to worry about paying extra for every user she adds.
Manage all of social in one place
Daria and her team manage internationally recognized social campaigns for multiple brands. So it's important that each client has their own dedicated workspace. With HeyOrca, Daria creates client-specific content calendars and connects up to 10 social accounts to each calendar.
Then she adds her collaborators and adjusts their user roles and permissions. Since HeyOrca comes with unlimited users, she doesn't have to worry about paying extra for every user she adds.
Plan and preview content
Using HeyOrca's content calendar, Daria's team strategizes posts around important dates and trends. Then they use the desktop and mobile preview tool to ensure their posts look accurate and consistent across devices.
Plan and preview content
Using HeyOrca's content calendar, Daria's team strategizes posts around important dates and trends. Then they use the desktop and mobile preview tool to ensure their posts look accurate and consistent across devices.
Create content faster
To save time on cross-posting, Daria's team uses HeyOrca to copy posts across their social accounts.
She says, "The 'duplicate' feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels."
Create content faster
To save time on cross-posting, Daria's team uses HeyOrca to copy posts across their social accounts.
She says, "The 'duplicate' feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels."
Approval and automation
When Daria's posts are ready for approval, she sends her stakeholders a shareable link. Her clients can approve, reject, or leave feedback on posts – all without logging in!
Psst! HeyOrca's built-in approval system is easy even for less tech-savvy clients. Of a recent campaign, Daria says, "The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca."
Approval and automation
When Daria's posts are ready for approval, she sends her stakeholders a shareable link. Her clients can approve, reject, or leave feedback on posts – all without logging in!
Psst! HeyOrca's built-in approval system is easy even for less tech-savvy clients. Of a recent campaign, Daria says, "The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca."
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting tools come into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. She can also create custom reports, schedule automated reports, and leverage AI-powered report summaries. This data-driven approach informs future decisions and improvements.
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting tools come into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. She can also create custom reports, schedule automated reports, and leverage AI-powered report summaries. This data-driven approach informs future decisions and improvements.
5 tools Daria's social media agency loves
Here are the must-have social media management tools for building engaged communities
Client-specific calendars
Take it from Daria: "The ability to separate calendars with different levels of visibility is great for our internal teams to be aware of what we're posting while keeping internal comments invisible to the clients, all without disrupting our workflow."
Colour-coded events
It's important that Daria's team plans their posts around relevant events, holidays, and trends. HeyOrca makes it easy to visually mark special events and campaigns right on the content calendar. Daria can even auto-add regional holidays.
Simple cross-posting tools
HeyOrca makes it easy to keep social content consistent across multiple accounts. Daria's team uses the "copy post" tool to duplicate posts across their content calendar. They can also use HeyOrca to create posts in bulk.
Easy content approvals
HeyOrca's built-in approval system helps Daria and her team eliminate back-and-forth email chains and Slack messages. Once her clients approve posts, HeyOrca automatically publishes them at the scheduled time.
Robust social media reports
Daria says, "The HeyOrca reporting suite is perfect for our social media content team to view day-to-day, allowing us to see what content is performing best, which in turn guides our content strategy for upcoming posts."
Frequently Asked Questions
Is HeyOrca free?
HeyOrca is free for 14 days when you sign up for a free trial (no credit card required). If you decide HeyOrca is the best scheduler for your team, you can continue with a monthly or annual subscription. You'll only pay for the calendars you need. And you can add unlimited users to your account for free.
How do HeyOrca's analytics compare with Meta Business Suite's?
You can use Meta Business Suite to view your brand's Facebook and Instagram performance. If you want to report on additional social channels, download or send client-friendly reports, or compare your impact across different social networks, HeyOrca Reports is a more suitable social media reporting tool. In addition to Facebook and Instagram reports, HeyOrca offers LinkedIn reports, TikTok reports, X (Twitter) reports, cross-channel reports, date range comparisons, and Facebook and Instagram competitor reports. You can also use HeyOrca to automatically email visual PDF reports to your clients or team on a recurring or ad hoc schedule. Sign up for a free trial!
Is HeyOrca a better scheduler than Later?
Later is an effective tool for individual creators and solo social media managers who focus on Instagram. For teams and agencies that rely on collaboration to build communities across all major social networks, HeyOrca is the best social media scheduler. HeyOrca makes it easy to create content, get client approval, engage with your community, and report on your impact – all in one place.
Does HeyOrca charge a fee for additional users?
Nope! With HeyOrca, you can add unlimited users to your account for free, no matter what plan you're on. With Later, you'll need to pay $5.00 USD per month for each additional user. And you can only add extra users to select Later plans.
Are HeyOrca's reporting features more robust than Later's?
Later offers in-depth Instagram performance reports, but if you want to report on accounts across all leading social networks, you'll find HeyOrca's reporting features more comprehensive (and client-friendly!). With HeyOrca, you can compare your performance across social channels, automatically email PDF reports to clients on a recurring schedule, analyze your performance against competitors, leverage AI report summaries, and more.
How does HeyOrca's pricing work?
HeyOrca's pricing is based on calendar count. A calendar is a client-specific space where you'll schedule posts, store media, access reports, and more. You'll want a separate calendar for each client you serve. For example, if you have 5 clients, you'll want 5 calendars. Once you're all set with your calendars, you don't have to worry about hidden fees. Every HeyOrca plan comes with unlimited users, unlimited media storage, unlimited use of AI tools, and unlimited scheduled posts. With Later, you'll need to pay extra for additional users and AI use. Depending on your Later plan, you may also have to pay extra to schedule more posts.