HeyOrca: The social media management tool for agencies
How this marketing agency builds social movements with HeyOrca
Meet Daria Benedict, the Director of Social Media at Wondros, an independent global creative agency dedicated to solving complex communication challenges for mission-driven clients. Here's how she and her team use HeyOrca to manage social media – and spark worldwide change.
Manage all of social in one place
Daria and her team manage internationally recognized social campaigns for multiple brands. So it's important that each client has their own dedicated workspace. With HeyOrca, Daria creates client-specific content calendars and connects up to 10 social accounts to each calendar.
Then she adds her collaborators and adjusts their user roles and permissions. Since HeyOrca comes with unlimited users, she doesn't have to worry about paying extra for every user she adds.
Plan and preview content
Using HeyOrca's content calendar, Daria's team strategizes posts around important dates and trends. Then they use the desktop and mobile preview tool to ensure their posts look accurate and consistent across devices.
Create content faster
To save time on cross-posting, Daria's team uses HeyOrca to copy posts across their social accounts.
She says, "The 'duplicate' feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels."
Approval and automation
When Daria's posts are ready for approval, she sends her stakeholders a shareable link. Her clients can approve, reject, or leave feedback on posts – all without logging in!
Psst! HeyOrca's built-in approval system is easy even for less tech-savvy clients. Of a recent campaign, Daria says, "The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca."
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting tools come into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. She can also create custom reports, schedule automated reports, and leverage AI-powered report summaries. This data-driven approach informs future decisions and improvements.
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Client-specific calendars
Take it from Daria: "The ability to separate calendars with different levels of visibility is great for our internal teams to be aware of what we're posting while keeping internal comments invisible to the clients, all without disrupting our workflow."
Colour-coded events
It's important that Daria's team plans their posts around relevant events, holidays, and trends. HeyOrca makes it easy to visually mark special events and campaigns right on the content calendar. Daria can even auto-add regional holidays.
Simple cross-posting tools
HeyOrca makes it easy to keep social content consistent across multiple accounts. Daria's team uses the "copy post" tool to duplicate posts across their content calendar. They can also use HeyOrca to create posts in bulk.
Easy content approvals
HeyOrca's built-in approval system helps Daria and her team eliminate back-and-forth email chains and Slack messages. Once her clients approve posts, HeyOrca automatically publishes them at the scheduled time.
Robust social media reports
Daria says, "The HeyOrca reporting suite is perfect for our social media content team to view day-to-day, allowing us to see what content is performing best, which in turn guides our content strategy for upcoming posts."
Frequently Asked Questions
How much are tickets to attend HeyOrca’s Community Summit?
Full price tickets are $250 CAD. Get those early bird deals while you can!
Is the venue wheelchair accessible?
Unfortunately, this venue is not wheelchair accessible. The venue is on street level but there is a step to enter the venue and another few steps inside to access the washrooms.
Which hotel would you recommend?
We recommend that you check out a few hotels: Hilton Reverly (a 20 minute walk or 6 minute drive away); Gladstone (a 25 minute walk or 8 minute drive away); Sonders - Artesa (a 32 minute walk or 11 minute drive away); and Hotel Soho (an 18 minute walk or 9 minute drive away).
Which airport should I fly into?
Toronto has two airports to choose from. Pearson Airport (YYZ) is located just outside of the city and hosts most major airlines. Billy Bishop (YTZ) is a smaller airport located downtown that hosts Porter Airlines, Air Transat, Air Canada, Spirit Airlines, Alaska Airlines, and United Airlines.
Will food by available at the event?
Water, tea, coffee, and small snacks will be provided throughout the day. There was a lunch add-on available for tickets, but as of April 23, that option is sold out. Luckily, there are many restaurant and cafe options available within a short walk from the venue.
Which social media platforms does HeyOrca Reports support?
HeyOrca Reports supports Instagram, Facebook, LinkedIn, TikTok, and X (Twitter). Competitor reports are available for Instagram and Facebook. Demographics reports are coming soon for Instagram.