by Emily Lyman | Nov 12, 2019 | Content Strategy, Social Media Planning, Social Media Strategy
Facebook and Instagram ads are only effective if they reach the right people. The best way to ensure that your ad dollars are spent well is to take the time to build out highly targeted audiences.
by Katie Thompson | Oct 10, 2019 | Social Media News, Social Media Planning, Social Media Strategy
LinkedIn may not get as many daily video views as Instagram or Facebook but that doesn’t mean the platform should be ruled out. Less views means less competition to get your content out there. For many B2B companies LinkedIn is an ideal platform for marketing and now...
by Joe Teo | Sep 5, 2019 | Social Media Strategy
Each marketing channel has its strengths and weaknesses. Each one appeals to different consumers and has different effects for each industry. With the right strategy and a little trial-and-error, anyone can get positive results with Facebook ads. If you need a crash...
by Katie Thompson | Aug 28, 2019 | Social Media Strategy
Summer is nearing its end which means back to work for many marketers and social media managers. Get yourself and your team ready for September with this list of books for marketers that is sure to inspire and educate before you dive back into work. UnMarketing by...
by Joe Teo | Aug 26, 2019 | Social Media Strategy
Every major social network now has its own advertising platform but Facebook is arguably the best in terms of features, insights, and audience. Facebook is a great place to start with online advertising but it’s such a crowded space that you need to stand out. Every...
by Joe Teo | Aug 14, 2019 | Social Media Strategy
Social media is the ultimate word of mouth. You want your message to spread as far as possible and you can ensure that it gets you positive results by following some simple guidelines; determine your objectives, identify your target audience, select the best platform,...
