3 Creative Ways to Build Highly Targeted Audiences on Facebook & IG
Facebook and Instagram ads are only effective if they reach the right people. The best way to ensure that your ad dollars are spent well is to take the time to build out highly targeted audiences.
4 Reasons To Start Using Video on LinkedIn
LinkedIn may not get as many daily video views as Instagram or Facebook but that doesn’t mean the platform should be ruled out. Less views means less competition to get your content out there. For many B2B companies LinkedIn is an ideal platform for marketing and now...
How to Get Started with Facebook Ads
Each marketing channel has its strengths and weaknesses. Each one appeals to different consumers and has different effects for each industry. With the right strategy and a little trial-and-error, anyone can get positive results with Facebook ads. If you need a crash...
End of Summer Reading List for Marketers
Summer is nearing its end which means back to work for many marketers and social media managers. Get yourself and your team ready for September with this list of books for marketers that is sure to inspire and educate before you dive back into work. UnMarketing by...
11 Tips to Make the Most of Your Facebook Ad Campaigns
Every major social network now has its own advertising platform but Facebook is arguably the best in terms of features, insights, and audience. Facebook is a great place to start with online advertising but it’s such a crowded space that you need to stand out. Every...About our Authors
Joe Teo is the Co-Founder and CEO of HeyOrca. He enjoys writing about new developments in social media.