What’s New in Social
Instagram tests new feature that will help brands source UGC
Instagram’s newest test will help brands source and use UGC content. Once the feature is added to your shop, Instagram will pull together posts you’ve been tagged in.
Instagram tests adding songs to carousel posts
Instagram has a similar feature already where you can add music to 1 photo feed posts, but now it is testing the ability to also add music to a carousel post.
Google adds blue checkmarks for verified brands in Gmail
Google adds verified blue checkmarks for brands to try and eliminate impersonators.
TikTok announces the third annual “TikTok World” event
TikTok announces that “TikTok World” 2023 will take place on May 9th and people will be able to tune in virtually.
Instagram is testing a new AI feature
Instagram’s latest test is includes the ability to generate custom stickers using AI.
TikTok expands its “Creativity Program”
TikTok expanded it’s Creativity Program recently to include direct funding for top creators based on content performance in the app.
Facebook adds Reels to the top of the Watch tab
Facebook looks to make it easier to discover Reels by adding them to the top of the Watch tab within the app.
YouTube adds more ways to build awareness with Shorts
One of the new ways to build awareness with Shorts includes new ad placement options.
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Trending Audio
To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.
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Social Holidays for May & June
May 8 – Victory in Europe Day / Lag B’omer Starts
May 9 – First day of Mental Health Awareness Week (US, UK)
May 10 – National Small Business Day
May 14 – Mother’s Day (US)
May 17 – International Day Against Homophobia, Transphobia, and Biphobia
May 18 – Ascension Day
May 19 – Bike to Work Day
May 20 – Armed Forces Day (US
May 21 – International Tea Day
May 22 – National Maritime Day / Victoria Day (Canada)
May 25 – National Missing Children’s Day / Shavuot
May 26 – Buddha Day
May 28 – International Hamburger Day
May 29 – Memorial Day (US) / Whit Monday
June 1 – First Day of Pride Month / First Day of Men’s Health Month
June 2 – National Donut Day
June 4 – Hug Your Cat Day / Trinity Sunday
June 5 – World Environment Day
June 6 – D-Day / Higher Education Day
June 8 – World Oceans Day / National Best Friend Day (US) / Corpus Christi
Sync all of the social media holidays for the year with your Google Calendar by clicking here.
What’s New From The Pod
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