When it comes to social news and platform updates, February 2024 delivered! If you’re not all caught up on what happened in the social media industry this month, don’t worry. We’ve put together a list of the need-to-know news.
Use these headlines and insights to sharpen your strategy, delight your clients, and become a more confident social media manager. Let’s take a look at what’s new in the world of social media marketing.
Here are the top social media updates from February 2024
In no particular order, here are the biggest updates from Meta, X (Twitter), LinkedIn, Pinterest, and more.
What’s new from Meta (Facebook, Instagram, Threads) in February 2024
New way to boost posts and avoid extra fees
Meta announced a new way for small businesses to boost posts without incurring a 30% Apple service charge.
Facebook is testing generative AI prompts
This test will allow users to create post captions through generative AI prompts. If you ever experience creative blocks, you'll love this update.
Instagram rolls out a new backdrop sticker for Stories
This AI-powered tool will replace the background of your images. So cool! Do you have access to it yet?
Instagram is working on a Friend Map
Want to track your friends? Well, you may be able to do that soon through Instagram.
Instagram tests new engagement feature for live streams
Instagram is currently testing out games for live streams to keep viewers locked in while watching. How fun!
Instagram adds a video cut-out option for stickers
Last month, Instagram announced that you are now able to make stickers out of still images. Now, you can create GIF-like videos that function as stickers.
Instagram is testing grid view
With this test, you'll be able to preview how photos or carousels will look in our feed before posting. Psst! Did you know you can preview your IG grid when you plan and schedule posts in HeyOrca?
You can now officially turn off your Instagram read receipts
To do so, head over to your Privacy & Security settings within the app. You're welcome! 😇
Threads is testing an in-app camera
One of the most requested feature requests for Threads was an in-app camera to make adding content easier.
Threads expands saved posts to all users
After a few weeks of testing, Threads will now be releasing the new saved post feature to all users.
Meta explains how the Threads algorithm works
Meta breaks down how the Threads feed works and how you can customize your feed.
Threads moves up in the rankings
The latest data from Appfigures shows that Threads jumped to the fourth most downloaded app in the iOS App Store in December.
Threads will be adding trending topics
Adam Mosseri posted that Threads will be adding trending topics, but he doesn't see it as being a priority.
Meta is testing fact-check markers on Threads
Fact-checks are coming to Threads, but they're not fully rolled out yet. Have you seen any fact-check labels pop up?
Meta tests cross-posting from Facebook to Threads
Right now, the test is limited to iOS devices and isn't available in the EU. Can you see yourself using this feature?
What’s new from YouTube in February 2024
YouTube is the #1 streaming platform Viewers watch 1 billion hours of YouTube content on their TVs every day! Do you tune into YouTube on your TV?
New updates to YouTube Studio
If you access YouTube Studio from your phone, you'll love these updates! One of the updates is that you can now enable direct uploads from the management app.
Summary
And that’s a wrap for February 2024! If you want to present these social media updates to your team or clients, you can make a copy of our February 2024 social media roundup presentation. Update the branding to make it yours. Then start sharing!
And if you want the most up-to-date social media updates delivered right to your inbox, subscribe to the HeyOrca Brief newsletter. We’ll send you breaking social news and free resources daily.
Manage all your clients with one social media scheduler. Every HeyOrca plan comes with unlimited users. So you can build communities and client trust – without being penalized for growing your team. Sign up for a personalized tour of HeyOrca for free (and enjoy special agency pricing and perks when you subscribe).
Every member of your team deserves a seat at the table. That's why every HeyOrca plan comes with unlimited users. Choose the social media scheduler that helps you create, collaborate, and build community – without worrying about extra fees. Start your free trial.
Looking for the best social media scheduler? Hi, we're HeyOrca: the all-in-one social media scheduler that comes with unlimited users. Start a free trial today. No card required.
.png)
