How to Create Engaging Instagram Stories Using Storytelling Techniques
In marketing, it’s important to control the message that people receive about your brand or business. We don’t just put out content and hope for the best, everything is done with intentionality. There are often specific things that we’re trying to achieve or promote,...
How to Kill It at Social Media Marketing World 2019
Two years ago, during my first Social Media Marketing World (SMMW), I met Deb, one of conference’s organizing committee members. I’ll never forget the advice she gave me, advice I’m still grateful for to this day: “Joe,” she said,...
How to Storyboard Your Instagram Stories Using the 3-Act Structure
“The shortest distance between two people is a story.” –Patti Digh Stories are powerful. They can bring people together, establish connections, build rapport, teach information, spur debate, and engage our imaginations. They allow people to become...
How to build an Instagram Stories analytics report
As an agency, everything you do for a client has to be backed up with data. Fortunately, Instagram is one of those social media platforms that provide useful metrics for nearly everything–and Instagram Stories is no exception. Lets start off with a list of all...About our Authors
Joe Teo is the Co-Founder and CEO of HeyOrca. He enjoys writing about new developments in social media.
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