How to Use HeyOrca’s Social Media Reporting Features

Using HeyOrca Reports

With HeyOrca’s Reports feature, you can quickly create, customize, and share client reports that your clients will understand and love. Say goodbye to manual data entry and automatically create client reports for Facebook, Twitter, LinkedIn and Instagram for Business all from HeyOrca!

Before you get started, it’s always good to make sure that your accounts are connected to HeyOrca, or don’t need to be reauthorized. Check out our tutorial on Managing your social accounts to learn more about social account reauthorization.

Getting Started with HeyOrca Reports

To start using the reporting feature, head over to the grey navigation bar in the calendar, and click the graph icon on your grey navigation Bar:

From the Side bar or the main page, click the social account that you want to see your reports for. HeyOrca can generate reports for Facebook pages, Instagram Business Pages, LinkedIn Company Pages, and Twitter Profiles. If you manage multiple accounts on one social platform, cou can also select your social account to report on from the sidebar drop down menu to the left of the reporting dashboard.

Once you’ve selected your social account, your engagement reports will automatically generate based on a 7 day period.

To change your reporting period, select the timeframe that you want to reflect from the date range selector at the top of your screen , or choose a pre-selected range from the bottom of the calendar drop down menu. You can use the preset timeframes to easily generate reports for frequently used periods, such as “this month”, or “3 months”.

The Reporting Tool can generate a number of reports based on your engagement, impressions and page likes, as well as paid impressions and likes insights.

Hover over a section of the graph, and you will see the engagements for that particular report for the date. Each day you hover over will give you a daily breakdown of the engagement metrics received that day.

When generating Facebook account reports, you will be able to view your report for Engagements, Impressions, Page Likes, and Top Posts.

The Engagement types reported on for Facebook pages include Reactions, Comments, Shares, Clicks, and page actions. Your organic and paid post content will be able to be seen in your impressions section.

Track how your page has been doing and how many likes you receive through the Page likes section. This will allow you to track likes lost as well as paid likes from your paid content.

HeyOrca will also display your top performing posts. You can filter these posts by various metrics, by clicking on the “sort-by” drop down menu at the top right of the “top posts” report. You can filter top posts by:

• Engagement (default value)
• Reach
• Impressions
• Reactions
• Shares
• Clicks
• Comments

Your net follower growth, impressions, and engagements can be tracked through our Instagram Business reports. You will need to have an Instagram Business account connected to HeyOrca in order to generate these reports. Find out how here.

Your Instagram engagement totals will include likes, comments, and saves.

Net Follower Count will include followers gained as well as lost within the timeframe selected. These will also be available to sort by in your Top Posts section.

Impressions in your Instagram reports are the potential number of times someone could have seen the posts shared with the analyzed Instagram hashtags included in your content or first comments on your posts.

LinkedIn Company page reports will generate data of your Net Audience Growth (Organic and Paid), Impressions, and total Engagements (Likes, Comments, Shares, and Post Clicks)
Twitter account reports will generate data of your Net Audience Growth (Organic), and total Engagements (Likes and Retweets).

Sharing Reports

Like everything in HeyOrca, you can share your reports to your team members or clients. Click the “Export” Button at the top right of the Reporting window.

You can export your reports as a PDF, which presents your graphs and top posts in a PDF document. You can also export your Reports to an excel friendly file, which gives a number focused breakdown of the information presented in your reports.

Questions?

Have questions about this tutorial or anything else in HeyOrca? Don’t hesitate to reach out to our support team. You can connect with us by clicking on the blue bubble at the bottom right of your HeyOrca account.