Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...
Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here’s the TL;DR version of the keynote courtesy of the HeyOrca Pod 😉 Facebook Messenger...
At face value, social media can appear to be a vehicle best suited for brands and companies to interact directly with consumers. This is certainly true – but the benefits of social media absolutely extend to B2B brands and companies. In fact, it can be an extremely...
In marketing, it’s important to control the message that people receive about your brand or business. We don’t just put out content and hope for the best, everything is done with intentionality. There are often specific things that we’re trying to achieve or promote,...
“The shortest distance between two people is a story.” -Patti Digh Stories are powerful. They can bring people together, establish connections, build rapport, teach information, spur debate, and engage our imaginations. They allow people to become...
As an agency, everything you do for a client has to be backed up with data. Fortunately, Instagram is one of those social media platforms that provide useful metrics for nearly everything–and Instagram Stories is no exception. Lets start off with a list of all...
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