by Joe Teo | May 27, 2019 | Content Strategy, Social Media Strategy
Facebook is putting a big push on Facebook Groups by making them more of a core part of the platform and giving them more exposure on the homepage. In order for you to stand out, you need to create a great, engaging, and informative community. Here are nine tips to...
by Joe Teo | May 21, 2019 | Social Media Strategy
Engagement is the key to connecting people through social media, and Groups are great for fostering that connection. Unlike Pages which broadcast messages from a brand to an audience, Groups encourage people to talk amongst each other which offers a better sense of...
by Joe Teo | May 13, 2019 | Social Media Planning, Social Media Strategy
With Instagram recently announcing that they would be hiding ‘likes’ it’s more important now than ever to attract users to your account through other means, and one of the easiest ways to do that is through hashtags. Hashtags are the one surefire way to bring users...
by Joe Teo | May 13, 2019 | Social Media News, Social Media Strategy
Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...
![Facebook F8 2019 Day 1 [Free download of PPT slides]](https://heyorca.com/wp-content/uploads/2019/05/Day1keynote-1080x675.jpg)
by Joe Teo | May 1, 2019 | Social Media News, Social Media Planning, Social Media Strategy
Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here’s the TL;DR version of the keynote courtesy of the HeyOrca Pod 😉 Facebook Messenger...
by Joe Teo | Apr 8, 2019 | Social Media Strategy
At face value, social media can appear to be a vehicle best suited for brands and companies to interact directly with consumers. This is certainly true – but the benefits of social media absolutely extend to B2B brands and companies. In fact, it can be an extremely...
