What Instagram Hiding the Like Count Means for Marketers
Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...![Facebook F8 2019 Day 1 [Free download of PPT slides]](https://heyorca.com/wp-content/uploads/2019/05/Day1keynote-1080x675.jpg)
Facebook F8 2019 Day 1 [Free download of PPT slides]
Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here’s the TL;DR version of the keynote courtesy of the HeyOrca Pod 😉 Facebook Messenger...
6 Tips for Crushing Your B2B Social Media Strategy
At face value, social media can appear to be a vehicle best suited for brands and companies to interact directly with consumers. This is certainly true – but the benefits of social media absolutely extend to B2B brands and companies. In fact, it can be an extremely...
How to Create Engaging Instagram Stories Using Storytelling Techniques
In marketing, it’s important to control the message that people receive about your brand or business. We don’t just put out content and hope for the best, everything is done with intentionality. There are often specific things that we’re trying to achieve or promote,...
How to Storyboard Your Instagram Stories Using the 3-Act Structure
“The shortest distance between two people is a story.” -Patti Digh Stories are powerful. They can bring people together, establish connections, build rapport, teach information, spur debate, and engage our imaginations. They allow people to become...About our Authors
Joe Teo is the Co-Founder and CEO of HeyOrca. He enjoys writing about new developments in social media.
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