by Joe Teo | Oct 10, 2019 | Social Media News, Social Media Planning, Social Media Strategy
LinkedIn may not get as many daily video views as Instagram or Facebook but that doesn’t mean the platform should be ruled out. Less views means less competition to get your content out there. For many B2B companies LinkedIn is an ideal platform for marketing and now...
by Joe Teo | Jun 13, 2019 | Social Media News, Social Media Planning
Instagram is taking big steps to change the ‘influencer culture’ that was created on the app. From getting rid of likes to banning follower tracking tools, Instagram is restricting influencer’s control over how their content is shared. One of these changes is...
by Joe Teo | May 22, 2019 | Social Media News, Social Media Planning
Facebook is changing, in more ways than one. Coming off their F8 summit, and controversies about public security following a breach last year, Facebook has a clear goal in mind with their new branding: make social media more private. How are they doing this? By...
by Joe Teo | May 14, 2019 | Social Media News, Social Media Planning
F8, Facebook’s annual developer conference, highlights our global interconnection, their latest technology & developments, and plans for the future of their entire family of apps & services. Here are some of the things that we are most interested in that...
by Joe Teo | May 13, 2019 | Social Media News, Social Media Strategy
Recently, Instagram started to test hiding public Like counts to followers. What does this mean for marketers who use it as a metric to gauge success? Nothing. Not ultimately, anyway. People have a tendency to like or support something more when a lot of other people...
by Joe Teo | May 7, 2019 | Social Media News, Social Media Planning
Before everyone came out with their own version of Stories, the big trend was to implement Live video. Snapchat, Instagram, Facebook, Twitter, YouTube… and now LinkedIn. LinkedIn says that video is the fastest-growing format on its platform, so they’re doubling-down...
