When was the last time you looked at your social media contact list? How many of those people do you know? More importantly, how many of those people actively engage with you and your brand? Is there a point to using a social media platform if nobody is engaging? How...
By now, you’re well aware of the decline in organic reach on social, and may already be working with clients to help them adjust their social media strategy to compensate for these changing dynamics. The decline of organic reach has been well-documented, with...
A Quick History Lesson Instagram I vividly remember my dad asking me what Instagram was while he was reading the paper one morning. I replied, “I don’t know, why?” He told me that Mark Zukerberg bought it for quite the large sum of money. I...