Facebook and Instagram ads are only effective if they reach the right people. The best way to ensure that your ad dollars are spent well is to take the time to build out highly targeted audiences.
We’ve talked before about the things that you need to consider before starting a Facebook ad campaign. This worksheet is going to take what you have (campaign goals, budgets, creative, etc.) and help you plan your execution. Download the worksheet here. You can use...
Event Strips are a great tool for highlighting special events while collaborating with team members and clients. But did you know event strips can be used for much more that cataloguing events? Check out some tips below on how to use Event Strips as a multi-tool....
One person or a small team creating a variety of engaging content across all social platforms takes time, effort, and creativity, which are all precious resources. Instead of looking at hiring more help, consider taking advantage of the resources you already have;...
Whether you work for multiple clients at a marketing agency or you’re managing your company’s social media yourself, creating a month’s worth of content can be a daunting task. You have this big, blank calendar in front of you just waiting to be filled and it isn’t...
Social media managers have a lot to do. Coming up with ideas, creating posts, navigating policies & guidelines, and handling engagement. You don’t need to create everything from scratch; there are free tools & content resources out there to give you one less...
