What’s New in Social

Elon Musk tells Twitter employees that he wants the platform to be more like WeChat & TikTok

In a recent Q&A, Elon Musk mentioned he wants Twitter to keep people more entertained through an algorithm similar to TikTok, and informed on serious issues. He also mentioned leaning more on subscriptions and payments, suggesting that people should pay to be verified.

Twitter tests long-form writing feature

The test is currently taking place in Canada and will allow users to write up to 2500 words.

Meta rolls out more ways Creators can make money

Some of these initiatives include holding off on any revenue sharing on Facebook and Instagram until 2024, exclusive Facebook Groups, Facebook Stars which will help more people earn money on Reels and lives, cross-posting Reels, a Creator Marketplace and NFTs.

What Tunes are Trending?

Check out the hottest tracks that people are using on Instagram Reels and TikTok! Incorporating this audio will help your video reach. To grab links directly to these tunes, past trending audio, and ideas for these sounds, click here.

Check out our trending audio Spotify playlist here!

Trending audio for Reels & TikTok for the week of June 27

Upcoming Workshop

HeyOrca June Releases Webinar on June 30 @ 2PM EST

Join the HeyOrca Education Team to learn all about this month’s latest feature releases on the HeyOrca platform!

In this 1 hour session, you will learn:

✅ HeyOrca’s Publishing Notes
✅ Post Performance in HeyOrca Reports
✅ Filtering your Top Posts by Campaigns and Tags in HeyOrca
✅ TikTok Notifications from the HeyOrca mobile app
✅ More about Community Management in HeyOrca (First edition)

…and more sneak peeks at projects in progress at HeyOrca!

It’s not one to miss! Click the link below to register today.

Register here.

In Other News

YouTube releases its Culture & Trends Report

Instagram adds age verification features

HeyOrca is hiring a Product Marketing Manager! Apply today.

Join 2,600+ professionals like yourself in the Life in Social Facebook Group! Here’s a highlight from this week.

Social Holidays for the Month of July

July 1  – Canada Day

July 4 – Independence Day 

July 5 – International Bikini Day / National Workaholics Day

July 7 – World Chocolate Day

July 9 – Eid Al-Adha

July 10 – National Pina Colada Day 

July 14 – Bastille Day

July 17 – World Emoji Day

July 18 – Mandela Day

July 30 – International Friendship Day / Muharram

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

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