What’s New in Social

Instagram will now recommend songs for your video

Instagram will now recommend songs that it feels fits your post. It is unclear as to how they come up with the songs, but this new feature is still being explored.

Twitter is currently testing collaborative tweets

Twitter is currently testing a feature that will allow you to “Invite a Collaborator” on your tweets. This is very similar to the collab feature Instagram recently launched.

How to create the perfect TikTok

Marketing Brew’s Jack Appleby found the perfect TikTok (and it involves tomato sauce). Check out his step-by-step guide on how to create the perfect TikTok.

What Tunes are Trending?

Check out the hottest tracks that people are using on Instagram Reels and TikTok! Incorporating this audio will help your video reach. To grab links directly to these tunes, past trending audio, and ideas for these sounds, click here.

Check out our trending audio Spotify playlist here!

Trending Audio for Instagram Reels & TikTok for the week of July 11

Upcoming Workshop

HeyOrca Workshop: 2022 Newsletter Trends - July 14th 2022 at 2 PM EST

Join us on Thursday, July 14th at 2 PM EST to learn all the biggest newsletter trends of the year!

Newsletters have always been a popular form of marketing, but in 2022 it has really taken off. More and more Creators and brands are creating newsletters to connect with their audiences.

In this 30-minute workshop we will be going over:
✉ The biggest newsletter trends of 2022
✉ Examples of newsletters that are crushing it
✉ Our favourite newsletter platforms


If you’re starting to create your own newsletter or looking to spruce up an existing one, this one is for you! 🤩

Register here.

In Other News

Meta releases a video planning and buying guide for Marketers 

Twitter shares how to successfully advertise on their platform

HeyOrca is hiring a Product Marketing Manager! Apply today.

Join 2,600+ professionals like yourself in the Life in Social Facebook Group! Here’s a highlight from this week.

An example of a post from the HeyOrca Facebook Group Life in Social

Social Holidays for the Month of July

July 1  – Canada Day

July 4 – Independence Day 

July 5 – International Bikini Day / National Workaholics Day

July 7 – World Chocolate Day

July 9 – Eid Al-Adha

July 10 – National Pina Colada Day 

July 14 – Bastille Day

July 17 – World Emoji Day

July 18 – Mandela Day

July 30 – International Friendship Day / Muharram

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

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