What’s New in Social

Facebook is shutting down live stream shopping, product playlists & product tagging

Facebook is moving away from shopping experiences and leaving that up to Instagram. These features will be taken down on October 1st.

TikTok shares marketing tips & advice in fun new video

TikTok creator, Francis Bourgeois, dives into why people come to TikTok and what they’re seeking from brands.

Twitter testing new method to get lurkers to sign up for an account

The app is testing a new option allowing non-logged-in users to enhance their experience (even without a profile). This in turn would hopefully lure users into signing up.

What Tunes are Trending?

Check out the hottest tracks that people are using on Instagram Reels and TikTok! Incorporating this audio will help your video reach. To grab links directly to these tunes, past trending audio, and ideas for these sounds, click here.

Check out our trending audio Spotify playlist here!

Trending audio for Instagram Reels & TikTok for the week of August 8

Upcoming Workshop

HeyOrca Workshop - How to incorporate more video content into your social calendars

With all of the information coming from Instagram and TikTok lately, we thought it would be a great time to chat about how you can easily incorporate more video content into your social calendars! πŸŽ₯

In this 30-minute session, you will learn about:

βœ… Our personal experience with incorporating more video content
βœ… How our community has been implementing more video
βœ… Quick and easy video ideas
βœ… Video best practices


This workshop is for you if you want to incorporate more videos into your social calendars!

Can’t wait to see you there!

Register here.

In Other News

HeyOrca Group Training

We’re introducing a new way to learn the basics of HeyOrca!

Starting August 10, we’ll be having weekly HeyOrca training webinars so that your team or colleagues can get up to speed with the platform.

These training sessions are great for anyone who is new to your organization that needs training, if you’re a new customer, or even if you’re in your HeyOrca free trial!

If you’re interested in joining our new user training sessions, make sure to register here!

Join 2,900+ professionals like yourself in the Life in Social Facebook Group! Here’s a highlight from this week.

Life in Social by HeyOrca

Social Holidays for the Month of August

August 5 – National Beer Day / Tisha B’av

August 7 – Purple Heart Day / Ashura

August 8 – International Cat Day

August 12 – International Youth Day

August 15 – Assumption of Mary

August 16 – National Tell a Joke Day

August 19 – World Photography Day

August 21 – Senior Citizens Day / World Entrepreneur Day

August 26 – National Dog Day / Women’s Equality Day

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

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