What’s New in Social

No more full-screen feed on Instagram

If you were one of the accounts that had full-screen feed and you hated it, you’re in luck! After major backlash from the community and Kylie Jenner, Instagram will now eliminate the full-screen feed over the next 2 weeks and will also decrease the amount of recommended posts.

Instagram will now turn all videos into Reels

Meta announced that any video uploaded will now automatically be uploaded as Reels. 

Trying to grow on TikTok?

Check out how Brendan Gahan grew his TikTok account from 0 to 60,000 followers in just 6 months.

What Tunes are Trending?

Check out the hottest tracks that people are using on Instagram Reels and TikTok! Incorporating this audio will help your video reach. To grab links directly to these tunes, past trending audio, and ideas for these sounds, click here.

Check out our trending audio Spotify playlist here!

Trending Audio for Instagram Reels & TikTok for the week of August 1

Upcoming Workshop

HeyOrca Workshop: Trending Audio & Social News July Round Up

Okay so, where did July go?! It’s the end of another month which means another trending audio and social news round-up!

In this 30-minute session, you will learn about:

✅ The biggest headlines in social news (there was a lot from Instagram this month)
✅ Trending audio for Reels & TikTok and examples of how to use them
✅ Other social trends throughout the month
✅ All of the free resources we’ve released in the past month

The round-up workshop is always my favourite because it always generates great conversation about what’s happening in social. I can’t wait to see you there!

Register here.

In Other News

TikTok publishes new guide highlighting the importance of audio

Meta publishes new guide on improving your Reels performance

Join 2,600+ professionals like yourself in the Life in Social Facebook Group! Here’s a highlight from this week.

Life in Social by HeyOrca

Social Holidays for the Month of August

August 5 – National Beer Day / Tisha B’av

August 7 – Purple Heart Day / Ashura

August 8 – International Cat Day

August 12 – International Youth Day

August 15 – Assumption of Mary

August 16 – National Tell a Joke Day

August 19 – World Photography Day

August 21 – Senior Citizens Day / World Entrepreneur Day

August 26 – National Dog Day / Women’s Equality Day

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

Did you enjoy this post? Share it with others!