What’s New in Social
Instagram adds a new “Lead Form” feature
You may have noticed something new on your Instagram business profile! This feature will allow you to choose from a standard lead form or you can create your own.
Instagram admits to showing too many videos last year
In a recent Q&A on Adam Mosseri’s Instagram Story, the Instagram CEO admits that the app showed too many videos in 2022. The app is working on balancing photo and video content.
LinkedIn is working on getting newsletters more discovery
LinkedIn is currently working on an option to give users the option to view what newsletters another member is subscribed to in the app. This will be a great way to discover more newsletters that relate to your industry.
Twitter is working on updates due to complaints around low reach
Have you been noticing your engagement and reach dipping on Twitter? You’re not the only one! Twitter is currently working on updates to its code to fix the issue.
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Trending Audio
To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.
Social Holidays for the Months of January & February
January 23 – National Pie Day
January 25 – Opposite Day
January 27 – International Holocausts Remembrance Day
January 28 – Data Privacy Day
January 30 – National Croissant Day
February 1 – First Day of Black History Month
February 2 – International Groundhog Day
February 3 – International Golden Retriever Day
February 3 – National Wear Red Day
February 4 – World Cancer Day
February 5 – Tu Bishvat / Tu B’shevat / Lantern Festival
February 9 – National Pizza Day
February 12 – Superbowl Sunday
February 13 – World Radio Day
February 14 – Valentine’s Day
February 15 – National Flag of Canada Day
February 17 – Random Acts of Kindness Day / Isra and Mi’raj
February 18 – National Drink Wine Day
February 20 – President’s Day / Family Day (Canada)
February 21 – Mardi Gras / Shrove Tuesday
February 22 – National Margarita Day / Ash Wednesday
Sync all of the social media holidays for the year with your Google Calendar by clicking here.
Upcoming Workshops
February 2 – Social Media Updates & Trending Audio from January. Register here!
February 9 – Canva Secrets & Pro Tips. Register here!
February 23 – HeyOrca Feature Round-Up for February. Register here!
March 2 – Social Media Updates & Trending Audio from January. Register here!
March 9 – TikTok & Reels SEO: How to craft your captions & videos to rank higher. Register here!
March 23 – How to Create More Accessible Social. Register here!
HeyOrca is a social media planner and scheduler built for teams of all sizes. We believe that better collaboration shouldn’t cost more – with unlimited users, you can have your whole team working together in HeyOrca!
Recent feature releases:
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Upcoming feature releases
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If you’d like to see some of our new features in action, be sure to sign up for our HeyOrca Overview Webinar on January 19! Register here.
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