What’s New in Social

Instagram adds a new “Lead Form” feature

You may have noticed something new on your Instagram business profile! This feature will allow you to choose from a standard lead form or you can create your own. 

Instagram admits to showing too many videos last year

In a recent Q&A on Adam Mosseri’s Instagram Story, the Instagram CEO admits that the app showed too many videos in 2022. The app is working on balancing photo and video content.

LinkedIn is working on getting newsletters more discovery

LinkedIn is currently working on an option to give users the option to view what newsletters another member is subscribed to in the app. This will be a great way to discover more newsletters that relate to your industry.

Twitter is working on updates due to complaints around low reach

Have you been noticing your engagement and reach dipping on Twitter? You’re not the only one! Twitter is currently working on updates to its code to fix the issue.

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Trending Audio

To get direct links to these songs and ideas of how you can use them, check out our trending audio blog post.

Social Holidays for the Months of January & February

January 23 – National Pie Day

January 25 – Opposite Day

January 27 – International Holocausts Remembrance Day

January 28 – Data Privacy Day

January 30 – National Croissant Day

February 1 – First Day of Black History Month

February 2 – International Groundhog Day

February 3 – International Golden Retriever Day

February 3 – National Wear Red Day

February 4 – World Cancer Day

February 5 – Tu Bishvat / Tu B’shevat / Lantern Festival

February 9 – National Pizza Day

February 12 – Superbowl Sunday

February 13 – World Radio Day

February 14 – Valentine’s Day

February 15 – National Flag of Canada Day

February 17 – Random Acts of Kindness Day / Isra and Mi’raj

February 18 – National Drink Wine Day

February 20 – President’s Day / Family Day (Canada)

February 21 – Mardi Gras / Shrove Tuesday

February 22 – National Margarita Day / Ash Wednesday

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

Upcoming Workshops

February 2 – Social Media Updates & Trending Audio from January. Register here!

February 9 – Canva Secrets & Pro Tips. Register here!

February 23 – HeyOrca Feature Round-Up for February. Register here!

March 2 – Social Media Updates & Trending Audio from January. Register here!

March 9 – TikTok & Reels SEO: How to craft your captions & videos to rank higher. Register here!

March 23 – How to Create More Accessible Social. Register here!

HeyOrca is a social media planner and scheduler built for teams of all sizes. We believe that better collaboration shouldn’t cost more – with unlimited users, you can have your whole team working together in HeyOrca!

Recent feature releases:

TikTok Direct Publishing

Media Library Folders

Customizable Publishing Options

Reels Metrics 📈

Upcoming feature releases

Social Inbox 👀

Product Tagging 🛒

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If you’d like to see some of our new features in action, be sure to sign up for our HeyOrca Overview Webinar on January 19! Register here.

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